Job DescriptionWork ArrangementThis role is categorized as hybrid. This means the successful candidate is expected to report to the office at minimum three times per week or other frequency dictated by the business, and two times per week remote.Your RoleAs we build a successful Subscription business and continue to generate profitable revenue growth, it is critical to have an individual who can lead all Subscription-related communications and initiatives. The goal is to drive positive growth in acquisition and retention KPIs, minimize churn, and deliver value for our members and revenue.Job Purpose:  
The Revenue Operations Manager will lead the development of our Safety & Technology plans and emerging services, transforming GM’s in-vehicle connectivity innovations into revenue-generating opportunities. This role sits at the intersection of sales strategy and personalized communications, responsible for developing and executing initiatives that drive subscriber acquisition, retention, upgrades, and reactivations. The candidate will own all 1:1 direct communications (email, WhatsApp, in-app, etc.), collaborating closely with CRM, content, analytics, product, and commercial teams to create and manage customer journeys that convert, retain, and grow customer value. The Revenue Operations Manager will manage a team focused on the performance of every customer interaction and value proposition across the lifecycle, from vision to execution. This includes customer acquisition, post-trial retention, churn reduction, and product engagement, with channel implementation across email, direct mail, SMS, in-app, in-vehicle, and 1:1 paid media, as well as Dealer programs. The role requires agility, innovation, and a growth mindset, serving as the single point of contact between GM and agency partners for all Subscription and Revenue generation activities. The manager will work closely with Data & Analytics to understand member behavior and optimize offers for positive return, ultimately responsible for revenue generation and target achievement.What You'll DoLead 1:1 subscription marketing communications and initiatives, reporting to the Head of MarketingAchieve business KPIs for acquisition, retention, and churnDevelop and execute subscription revenue strategies across acquisition, retention, and reactivationAnalyze revenue performance to identify growth opportunitiesDefine and iterate pricing structures, promotional tactics, and bundling offersOwn and optimize key revenue KPIs (CLV, ARPU, churn rate, conversion rates)Collaborate with sales and product teams on revenue-driving initiatives (free trials, upgrades, win-back campaigns)Initiate CRM/SRM strategies for personalized communicationDevelop strong customer relationships using data, analytics, and technologyManage cross-channel campaigns (Email, Direct Mail, SMS, In-App, In-Vehicle, 1:1 Media)Develop customer journeys for acquisition, retention, upsell/cross-sell, winback, engagement, loyalty, and promotionsUse behavioral and transactional data for precise audience targetingMonitor and report on campaign performance metricsIdentify and address drop-off points in customer journeysEnsure compliance with data privacy laws (GDPR, SPAM, etc.)Partner with internal teams (Field/Sales, Finance, Brand, Digital Marketing, Product Marketing, CX) and external agenciesLead campaign creation from concept to executionFoster a performance-based, iterative culture for customer experience improvementManage agency relationships, performance, budgets, and contractsDrive internal awareness and construct 90-day rolling communication plansMotivate agencies for efficient and effective work deliveryYour Skills & AbilitiesForward-looking performance marketer, excelling in fast-paced, innovative environmentsStrong cross-functional collaboration and adaptability to changeProven track record in leading innovative, performance-driven, digital-first campaignsStrong leadership skills, able to set and lead high-performing teamsProficient in modern marketing tools, data analysis, 1:1 and addressable technologies, AI/ML, and digital channelsStrategic thinker with exemplary problem-solving and organizational skillsExcellent communicator with executive presentation skillsStrong discipline, execution, and performance managementExperience developing and leading agency teams, mentoring junior talentAbility to identify issues/opportunities and develop actionable solutions7+ years of SRM or digital marketing experience, preferably in subscription marketing and revenue generationExpertise in integrated/automated marketing campaigns, segmentation strategies, and data-driven initiativesExperience in technology brand marketing, systems analysis/design/UX, and agency managementStrong financial and performance management skillsProven ability to lead cross-functional teams and manage complex projectsPeople leadership, ability to influence without authority, and interest in mentorship and individual development

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