Company description At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build and grow brands and increase business profitability. So we unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight. Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one but the sum of all of us that make us great. Our behaviors are: Be Bold, Be Kind, Be Better Together. We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential. We offer progressive flexible working options to everyone at all levels — it’s not a policy. It’s behavior-led and reinforced through our values. Mental health & wellbeing is something we consider a priority — it's championed by our own people internally and is a regular conversation. We have a lot of fun — we’re constantly looking at reinventing how we’re connecting with each other. Overview This is a 12 month contract. Zenith is seeking a Strategy Director to join a client-focused team working closely with the Sydney Head of Strategy across working across major retail brands. The role centres on elevating strategic imagination within media planning, guiding planners, and shaping consumer-centric thinking across channels. The successful candidate will bring senior-level media strategy experience, ideally with a creative edge, and be confident in challenging clients to push boundaries. Key responsibilities include driving strategic excellence, crafting compelling campaigns, and contributing to thought leadership initiatives such as the ROI newsletter. Short-term goals involve building client rapport and understanding shopper behaviour, while long-term objectives focus on growing scope, enhancing team reputation, and leveraging cutting-edge tools like Buzz AI. The position offers exposure to a diverse client portfolio, strong collaboration across the Groupe, and opportunities to influence cultural and creative strategy. Responsibilities Provide the overall strategic direction for your clients within the ROI+ approach. Build strong working relationships with Client, Media and Creative Partners & Internal Stakeholders. Apply a deep understanding of the consumer in response to all communication briefs. Translate consumer understanding into actionable, fact-based, communication strategies. Build quality relationships with key internal and external people. Deliver innovative and proactive solutions in problem solving. Create the vision and strategy and then inspire others to work towards it. Deliver excellence in strategic thought leadership. Contribution to the company e.g. pitches, company meeting. Qualifications Understanding and ability to utilise the ‘CX suite’ including CX tracker, Touchpoints, CX tool plus client ‘data hubs’ where available. Utilise traditional (e.g. Roy Morgan, AQX) and new (e.g. Socialtools, Netbase) tools effectively to supplement this research. Create robust, tightly argued, seamless, communications proposals – from a brief to proposed executions. Use of insights to generate inspiring, connections platforms and media executions. Extract genuine, but relevant insights (i.e. consumer, cultural, category and media) from multiple, complex data sources and then articulating that insight in a provocative, engaging way Additional information Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com. Enjoy all the perks that come with our network offering: A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing. A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us." Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network. Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes. A culture of open feedback and support to reach your goals through our Career Conversations program. A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees. Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service. Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year. Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave. Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs. A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/ Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network. If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply. Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions. Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way. We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential.