Strategic Marketing Director Job Locations Work From Your Own Home ID 2025-16472 Overview

Element has an opportunity for a Strategic Marketing Director to join our Built Environment business in EMEAA to lead the development and execution of marketing strategy. 

 

You will work together with a highly engaged cross-functional team where development and continuous improvement is high on the agenda. You will be a key player in making our growth strategy happen.   

 

Responsibilities

As the strategic marketing partner embedded with our Element business units, you will create an aligned roadmap of our customers' end-markets and goals. Providing end market research and insights to create strategic and tactical marketing strategies and plans to support Element's business growth, brand and customer experience objectives

 

Strategy & Planning:

Develop and introduce a strategic growth plan templateUndertake gap analysis and identify areas where we are uniquely positionedUnlock “proof points” and “claims” with businessDevelop and implement a process to acquire a deep understanding of customer needsBuild, map, and analyze our customer journeyCollaborate closely with sales leaders and other SMEs across the GroupManage Element’s VOC program

End Market Growth Strategy - Where to Play, How to Win and What to Execute to unlock growth

Develop and execute a comprehensive go-to-market strategy that aligns with Element’s business goals and prioritiesCreate and leverage competitive market intel to create strategic growthIdentify and highlight market trends and opportunitiesDefine the marketing intelligence process and invest in market intelligence toolsBuild and monitor competitor profilesWork across the group marketing team to share best practice, synergies, and opportunities

Execution:

Provide critical input into the business unit’s organic growth strategies based on gathering and developing insights from market data and customer researchStrategically plan and execute a detailed schedule of targeted content and campaigns for designated end marketUnderstand the unique value propositions for designated end market and translate them into compelling marketing materials and activitiesWork closely with internal subject matter experts to capture technical details and customer needs and benefitsEnsure accuracy and consistency of messaging across all offerings and touchpoints (website, social media, digital and printed materials, campaigns, etc.) Skills / Qualifications Bachelor’s degree in marketing, or a related fieldAt least 8 years of strategic marketing experience, at least three of which in a management role.Global experienceTIC Industry (Testing, Inspection and Certification) experience a plusRemote, Work From Home role but able to travel often for business 

Key behaviors:

 

Strategic thinkingManaging vision and purposeCustomer focusCommunicationHave a data driven and measurement mindset

Benefits of working at Element

 

Car Allowance / 33 days annual holiday, consisting of 25 days annual holiday and 8 days public / x4 Life Assurance

Legal & General Pension scheme with total contributions up to 12% / Enhanced Company Sick Pay / Flexible Working / Cycle Scheme / Free Onsite Refreshments / Recommend a Friend Bonus / Perks At Work Discount Scheme

 

For more information on Element's BUILT division, please take a look at our e-brochure: https://indd.adobe.com/view/7032c5bd-3645-4c48-86d4-b568d53de400

 

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To apply please email derek.grist@element.com

Company Overview

Element is one of the fastest growing testing, inspection and certification businesses in the world. Globally we have more than 9,000 brilliant minds operating from 270 sites across 30 countries. Together we share an ambitious purpose to ‘Make tomorrow safer than today’.

 

When failure in use is not an option, we help customers make certain that their products, materials, processes and services are safe, compliant and fit for purpose. From early R&D, through complex regulatory approvals and into production, our global laboratory network of scientists, engineers, and technologists support customers to achieve assurance over product quality, sustainable outcomes, and market access.

 

While we are proud of our global reach, working at Element feels like being part of a smaller company. We empower you to take charge of your career, and reward excellence and integrity with growth and development.

 

Industries across the world depend on our care, attention to detail and the absolute accuracy of our work. The role we have to play in creating a safer world is much bigger than our organization.

Diversity Statement

At Element, we always take pride in putting our people first. We are an equal opportunity employer that recognizes diversity and inclusion as fundamental to our Vision of becoming “the world’s most trusted testing partner”.

 

All suitably qualified candidates will receive consideration for employment on the basis of objective work related criteria and without regard for the following: age, disability, ethnic origin, gender, marital status, race, religion, responsibility of dependents, sexual orientation, or gender identity or other characteristics in accordance with the applicable governing laws or other characteristics in accordance with the applicable governing laws.