About the Team & Role

As Headway’s first Staff Product Marketing Manager, Care Partnerships, you’ll play an integral role in scaling Headway’s product marketing function. Reporting directly into Headway’s Senior Manager, Product Marketing, you’ll be responsible for product marketing for our Care Partnerships vertical, primarily focused on health systems – including product messaging & positioning, product launches, and sales enablement content – all in support of building a world-class GTM engine. You will be a key voice of the customer internally and work cross-functionally to drive marketing campaigns, new product releases, and enable sales to position and sell our commercial products.

You Will

Become an expert on our care partnerships products – develop a deep understanding of the market, our competitive landscape, and our customers Own positioning and messaging (including personas) to elevate the quality of our marketing and sales motions Lead product launches, working closely with cross-functional partners (product management, marketing, comms, design, enablement, clinical, sales, CX, ops)  Create and deploy strategic sales trainings and assets to empower our sales team to best position Headway and our value propositions

You’d be a great fit if…

You have 7-10+ years of product marketing experience, preferably in health tech with B2B2C/ Enterprise focus  You’re empathetic and relationship-obsessed – both with internal collaborators and customers  You have strong track record of driving quantifiable results  You seek an environment that fosters individual growth through open-feedback and a high-autonomy You thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions You are motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare

The expected base pay range for this position is $195,000 - $230,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for performance-based variable compensation and an equity grant, depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

Benefits offered include: Equity Compensation Medical, Dental, and Vision coverage HSA / FSA 401K Work-from-Home Stipend Therapy Reimbursement 16-week parental leave for eligible employees Carrot Fertility annual reimbursement and membership 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st Flexible PTO Employee Assistance Program (EAP) Training and professional development