**Overview** Come work for Intuit’s Consumer Group (CG), a team serving the needs of over 20+ million US consumers to file their annual tax returns. Intuit is recognized as one of the best companies to work for and is recognized by trusted industry sources, including: ● #23 Fortune 2023 Best Workplaces in Technology● #14 2023 Fortune100 best company to work for● #22 in 2023 PEOPLE® Companies that Care● #57 2023 Glassdoor's Best Places to Work The Opportunity: Shape the Future of Local, Enterprise-Level Marketing Are you a digital marketer who thrives at the intersection of national brand power and hyper-local execution? Do you have a passion for building new programs from the ground up within a world-class enterprise? We are seeking a seasoned and highly motivated Staff Marketing Manager to pioneer the digital media strategy for our Activate Experts program. This is a critical role where you will architect and execute comprehensive marketing strategies designed to drive awareness, engagement, and conversion for a key new offering. You are not just running campaigns; you are building the playbook for how our brand wins at the local level, market by market. This role demands a strategic thinker with a deep understanding of the full media funnel, a passion for data-driven results, and an exceptional ability to influence cross-functional partners. Reporting to the Principal Manager of Local Digital Media and Emerging Tech, you will be the central hub for one of our most exciting growth initiatives. **What you'll bring** ● 7+ Years Paid Media with focus on digital. Must have experience leading strategies & initiatives with high impact results in DMA and local marketing, with an in-depth understanding of customer needs and market dynamics● Digital Marketing & technical expertise: you are a digital native and expert in driving revenue growth, with focus in paid media● Passion towards keeping up with industry trends, technologies, and competitivelandscapes● Minimal travel for industry networking, media, conferences, and related events● Hybrid Role: 3 days in office/week in either San Diego or an office location in the Bay Area (MTV, SF) **How you will lead** As the lead for the Activate Experts program, you will own the end-to-end digital media strategy. Your responsibilities will fall into three key areas: 1. Strategic Program Leadership & Innovation● Architect and execute sophisticated marketing strategies that seamlessly blendnational brand messaging with DMA-level and hyper-local targeting.● Command the program's digital media budget, ensuring every dollar is allocatedeffectively to maximize ROI and exceed ambitious performance goals.● Pioneer innovative, scalable testing plans for local markets, partnering with datascience and analytics to define and measure success. ● Evaluate and recommend new marketing technologies and tools that can unlockpersonalization and performance measurement at the local level. 2. Cross-Functional Influence & Partnership● Serve as the primary media partner for the internal go-to-market team, influencing everything from target market selection to KPIs and measurement.● Champion the program's vision across the organization, ensuring alignment withsenior leadership, product marketers, data partners, and finance.● Cultivate strong relationships with agencies and media partners, staying on thecutting edge of platform best practices for web, phone, and in-person conversiontracking.● Deliver clear, concise updates to senior leadership, confidently representing program strategy and performance in high-stakes presentations. 3. Performance Measurement & Optimization● Drive the operational rhythm of the program through regular op mechs and maintain workstream clarity via weekly prioritization.● Translate complex data into clear, actionable insights for both tactical optimization and high-level strategic pivots. How You Will Succeed: The Skills of a Leader ● You have a proven track record of growing new products or services forenterprise-level brands, with specific, demonstrable success at the local or retaillevel.● You are a master storyteller who uses data to craft compelling narratives, articulating channel strategy and business impact to cross-functional teams and executive leadership alike.● You possess exceptional strategic thinking, with the ability to set ambitious goals and the agility to pivot swiftly in response to market changes or unexpectedchallenges.● You seamlessly context-switch, comfortably diving deep into the weeds with ananalyst one moment and presenting a high-level vision to a senior leader the next.● You have a true learner's mindset, with a proactive bias for finding solutions and a relentless drive toward continuous improvement and innovation.● You embrace calculated risks and learn from failures to drive long-term innovation with speed and conviction. Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is: Bay Area California $158,000.00 - 213,500.00Southern California $150,500.00 - 203,500.00This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits).Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.