Toronto, Ontario
25 days ago
Staff Marketing Manager, Paid Search (GBSG)
Job Overview

The Performance marketing team at Intuit Canada is primarily responsible for driving website traffic, increasing web-signups, maximizing ROI and improving customer experience overall.

The Holistic Search Team is part of the Performance Marketing team and manages Earned (SEO) and Paid Search channels (Text, Shopping and PMax) on external search engines. They also run experiments

with a view to improve ROI and finding levers to grow the business. Search is one of the largest levers to drive new customer acquisition. We work with internal customers across all levels of the organization worldwide and enjoy the challenges and rewards of working in a fast-growing organization.

We are looking for a Staff Marketing Manager - Paid Search to manage customer acquisition for QuickBooks LATAM and Mailchimp Canada and LATAM. Reporting to the Holistic Search Lead, this position will be responsible to drive stronger customer engagement and acquisitions through the paid search channel to help fuel growth and work in close collaboration with internal teams, vendors and partners.

This is a high-visibility position with scope for creativity and self-development. You will develop a detailed understanding of digital marketing (SEO/SEM in particular) and understand the long-term

impact of customer behavior trends. 

The role requires a highly analytical mindset as well as a curiosity to seek out new possibilities. The candidate needs to be strong at and attracted to the analytical and technical side of marketing as well as to the creative and experimental side, consistently using one to inform the other. One should be comfortable with thinking big and diving deep. This position will be the single point of contact for specific areas of the business and will be the paid search team's expert, gathering insights

and applying learnings to additional lines of business.

This is a hybrid position based in Toronto but one may work cross-functionally with partners located across many of our global sites, including the US, UK, Australia, and more. The role would be suited to someone with an agency background with a track record of managing campaigns in the market and being able to articulate performance to senior leaders and stakeholders.

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