Job Summary As a **Technology Architect specializing in SFMC Exact Target, SFMC CDP and DMP** , you will play a pivotal role in designing and implementing cutting-edge solutions for our hotel domain clients. With a hybrid work model and day shifts, you will leverage your **expertise in API, SQL, Logical Data Modelling, Javascript, CSS, and HTML** to drive innovation and enhance customer experiences. Your contributions will directly impact the companys mission to deliver exceptional service in the hospitality industry Responsibilities **Design and implement** scalable and efficient solutions using **SFMC Exact Target, SFMC CDP, and DMP** to meet client requirements in the hotel domain.Collaborate with cross-functional teams to **integrate API solutions** , ensuring seamless data flow and communication between systems. **Develop and maintain logical data models** to support data-driven decision-making and **enhance operational efficiency** .Utilize **SQL to extract, transform, and load data, ensuring data integrity and accuracy** across platforms. **Create dynamic and responsive web applications using Javascript, CSS, and HTML** to enhance user experience and engagement. **Conduct thorough testing and debugging** of applications to ensure optimal performance and reliability. **Provide technical guidance and support to team members** , fostering a collaborative and innovative work environment.Analyze business requirements and **translate them into technical specifications and actionable plans** .Optimize existing systems and processes to improve efficiency and reduce operational costs.Stay updated with the latest industry trends and technologies to ensure the company remains competitive and innovative. **Document technical designs, processes, and procedures** to facilitate knowledge sharing and continuity.Engage with stakeholders to gather feedback and continuously improve solutions and services. **Ensure compliance with industry standards and best practices** to maintain data security and privacy. Cognizant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.