JOB PURPOSE:

Develop, optimise and implement the launch strategy/tactic of new indicationCollaborate with regulatory affairs, supply chain, market access and commercial team to ensure launch readiness

KEY ACCOUNTABILITIES:

Integrating Customer Insights & Analytics

Work with marketing research team to generate clear and accurate facts

Interacts with all customer groups to make market observations and identify potential insights cross broad range of healthcare solutions/disease areas

Identifies key market access and customer needs issues

Give the best sales forecast based on market facts and customer insights

Extracts key findings from clinical literature to use in driving strategies/tactics for customers.

Product Development and Life Cycle Management

Collaborate with regulatory affairs, supply chain, market access and commercial team, traking the overall new launch progress

Provides timely input to formulation development and packaging

Identifies potential intellectual property issues & opportunities during product development

Brand and Portfolio Strategy

Develop plans for the new indication, including pricing option, pre-launch plan and operation plan

Prioritizes appropriate targeting, positioning and messaging across all customer segments

Marketing Mix and Execution

Drives consistent execution of product strategy with appropriate key performance indicators

Design and execute innovative projects through working with cross-function teams to ensure achievement of project KPI

Implement, monitor and control the marketing plan to modify / adapt the marketing mix of activities to achieve objectives

Develop roubust promotional mix and setup training for sales team

Ensures compliance with finance and budgeting practises, and manage budget within agreed limits

JOB-HOLDER ENTRY REQUIREMENTS:

Education:

Minimum bachelor’s degree

Major in medical, pharmacy is desired, other majors such as biology, biological chemistry and marketing will also be considered

Experience & knowledge:

At least 2-3 years experience in the pharmaceutical industry, or consulting firm with extensive health care experience

Experience in multinational company is must

Experience in new launch experience is desired

Core competencies:

Good level of English language (spoken/written)

Proactive and independent attitude

Strong analytical skills and learning agility

Experience with building forecast models, valuations, PowerPoint presentations

Excellent project management skill

Good team working and cross-functional capability

Adaptability/Flexibility

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

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