Purpose & Overall Relevance for the Organization:

 

The role of the direct-to-consumer channel is to preimmunize consumer experience of adidas brand through all touchpoints, be it offline and online. Senior Specialist DTC Activation will assume responsibility to deliver premium consumer experience.

 

Key Responsibilities:

 

Execute Omnichannel activation strategy for the DTC channel with ultimate focus on premium experience across all consumer touchpoints and driving sport credibility Execute DTC activation plan with focus on quality, efficiency, consistency across all consumer touch points Implement in store communication materials through the lenses of sustainability with minimum carbon footprint possible Create strong business relation with Retail District Managers and conduct regular store visits in given region to understand consumer needs and drive improvements in the stores and online Create business relation with key landlords, discuss with them marketing calendar and other possibilities how to drive traffic into our stores Regularly analyze store & campaign performance in area of responsibility and proactively drive improvement actions Ensure process speed, efficiency, and follow-up (POS/Digital Agency cooperation, communication flow, reporting, plan execution) Execute special projects in alignment with Manager DTC Activation

 

Key Relationships:

 

Manager DTC Activation Sn. Manager DTC Activation EE EE Retail and Franchise team Visual Merchandising Team Franchise Partners External suppliers

 

KPIs:

Traffic, Conversion, ASP, UPT, NS Reach, ROI, Social Media KPIs Stakeholders satisfaction Budget Administration (efficiency, accuracy)

 

Knowledge, Skills and Abilities:

 

University degree in Marketing, Sales, or equivalent professional experience 2-3 years retail or marketing / agency experience (preferably retail and event marketing experience is essential) Proficient in MS Office applications (Outlook, Excel, PowerPoint, Word); strong PowerPoint skills preferred, Adobe Photoshop nice to have Previous Brand, Cultural or Sport related experience preferred, especially related to driving consumer events and engagement Knowledge of full marketing mix, understanding Premium Consumer Experience Fluency in English, both written and verbal