Purpose & Overall Relevance for the Organisation:

 

The role will be responsible for leading the Digital Partner Commerce, Quick Commerce, B2B, Customer Service and Sales Excellence teams to drive profitable and sustainable market share growth as well as developing programs that will drive key sales levers. The role would recommend and implement the short, medium, and long-term commercial digital partner, quick commerce and B2B strategy and plans to best develop the brand and digital partner, QC and B2B business within India.

 

Key Responsibilities:

Manage and lead the Digital Partner Commerce (DPC), Quick Commerce (QC), B2B, Customer Service and Sales Excellence teams in India Make recommendations on commercial opportunities with new partners based on factual analysis, trends and needs while monitoring and reporting on Digital Partners and competitors’ activities and propose/initiate/take actions Work closely with the Partner Program team to deliver the overall business objectives for digital partners and identify the best operating model per partner to drive long term sustainable market share and growth Fully owning the channel P&L, setting budgets & forecasts for digital partners and B2B partners, devise joint business plans, and develop account strategies for achieving brand objectives Formulate trade investments (TI) and discuss accordingly with digital partner accounts; and frequent tracking of performance against different TI buckets Identify possible areas to improve sales of adidas products on our digital partner accounts’ websites, social channels and apps and develop initiatives to capture those opportunities; initiatives might include but are not limited to the areas of brand and product launch visibility, product findability, optimal ranging and conversion Pilot new initiatives together with partners and manage all other stakeholders involved, taking ownership for successful pilot implementation Leverage Analytics as the backbone of the channel – Performance Testing to define KPIs for successful proof-of-concept and measure uplift

·        Improvement of key digital & B2B sales processes to provide excellence in service and efficiency in the organization, including for example, integration/improvement of digital solutions for order management 

·        Authorize order cancellations, credit notes in accordance with internal control regulations

·        Sign commercial contracts (scope and value in accordance with internal control regulations)

·        To ensure customer service collaborates with all relevant stakeholders to achieve seamless execution & operational excellence

·        To ensure sales excellence collaborates with all stakeholders to drive efficiency and develop tools for performance management of Sales KPI’s

 

Knowledge, Skills and Abilities:

 

15+ years of professional experience, with extensive experience in E-Commerce & Wholesale field (e.g. Pureplayers, eMarketplaces, Digital merchandising, Digital consumer experience and/or Digital Marketing) Knowledge of local and global DPC & E-Commerce landscape Proven sales experience ideally within the sport / retail sector Strong leadership skills, with experience managing remote and diverse teams Strong understanding of consumer base and purchasing behaviour Experience in P&L management and accountability Ability to lead and drive change Strong industry knowledge, eCom, e-Marketplace, Pureplayers, Wholesale with strong cross functional experience across digital marketing and sales Very good project management skills, ability to understand and implement strategy , including the ability to lead diverse teams of technical and non-technical roles and several projects simultaneously In depth understanding of local markets’ consumers, accounts, economic environment and commercial needs Innovative mindset, encouraging change, taking personal ownership and can-do attitude