**Sr. Professional Marketing Manager G70** **Your role:** to significantly grow recommendation among DPs with superior story and content **Key job to be done:** + Developing and rolling out the PH GCR OHC Professional Strategy in collaboration with the BU to drive professional recommendation of the Philips Sonicare brand (MOR) + Ensure professional marketing is fully embedded in the overall PH GC OHC strategy and alignment of E2E brand- and marketing approach between local consumer- and professional marketing campaigns. + Localize global claims & content to ensure local relevancy. Flag gaps in content and have ongoing conversation with BU about content roadmap and GC relevancy. + Defining local professional product portfolio in collaboration with Business Category Leaders. + Accountable for managing the AnP professional marketing budget + Responsible for creating and maintaining a locally relevant network of Key Opinion Leaders to stimulate brand awareness and -promotion amongst relevant professionals + Leads events to engage with the professional target audience. Leads localization and publication in relevant media of clinical evidence as developed by Business; provides input into Business clinical roadmap to guarantee local relevance + Takes lead in training local professional sales force ensuring sales force effectiveness and equipment with latest clinical evidence + Works with key commercial functions to drive top- and bottom line and market share delivery in the professional channel as per plan **Key performance indicators** * MOR (Most Often Recommended) * CSG in professional channel * IGM / price realization * Integrated (consumer/professional) NPS **To succeed in this role, you should have the following skills and experience:** + Bachelor’s degree or above with preference given to medical or dentistry + Familiar with the dental industry + Breadth of commercial and customer facing experience + Experience in leading cross-functional teams in complex organizations + Strong business acumen and drive for excellence in execution + Strong leadership and communication skills, next to influencing skills and natural authority + Leadership and enterprise mindset to guide others on areas of focus in E2E organization.