General Information Req # WD00084416 Career area: Marketing Country/Region: United States of America State: North Carolina City: Morrisville Date: Friday, June 20, 2025 Working time: Full-time Additional Locations:  * United States of America - North Carolina - Morrisville Why Work at Lenovo We are Lenovo. We do what we say. We own what we do. We WOW our customers. 
Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). 
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub. Description and Requirements

Brand Strategy & Management Responsibilities

Define, develop, and implement Lenovo’s brand strategy in North America, rooted in deep understanding of local customer insights across both B2C and B2B segmentsBuild brand equity by applying global platforms and WW Business Group Marketing platforms in a locally resonant way, connecting consumers and businesses with the brand’s purpose and value.Develop and evolve brand positioning, voice, and personality, ensuring alignment across all customer touchpoints.Champion the importance of brand building, inspire across teams

Marketing Campaigns & Strategy

Plan and execute integrated brand marketing campaigns in North America market, including advertising, brand partnerships, content creation, and full-funnel activation in partnership with paid media, content, product, and comms teams.Balance brand building and demand generation efforts to optimize impact in the short and long term.Use market intelligence, performance data, and cultural insights to influence campaign strategy and creative direction.Coordinate resources and timelines to deliver on campaign objectives and KPIs.

Cross-functional Leadership & Enablement

Lead complex marketing programs with inputs from multiple functions (Corporate Marketing, Global business groups, Global COEs, product, demand gen).Act as a unifier of brand storytelling across internal and external touchpoints.Partner with sales, product, and regional stakeholders to ensure brand strategy aligns with business goals.

Problem Solving & Strategic Judgment

Analyze and translate complex marketing and business challenges into clear strategies and executable solutions.Use sound judgment to address evolving marketing needs; identify opportunities for continuous improvement.Recommend and implement new practices that improve campaign planning, execution, and measurement.Own implementation of campaign performance measurement systems and ensure their integration with key business functions.

Cross-functional Interaction

Advise and influence cross-functional peers and leaders, providing strategic counsel on brand and campaign development.Collaborate across marketing, product, media, and sales teams to ensure cohesive execution.Negotiate priorities and resources at the executive level to ensure marketing programs deliver maximum impact.Mentor junior colleagues and guide the development of strategic brand initiatives within the team.

Basic Qualifications

Bachelor's degree in Marketing, Business, Communications, or related discipline required; MBA or relevant graduate degree preferred.Minimum 12 years of relevant experience in brand marketing, marketing strategy, and integrated campaigns, ideally in consumer tech, electronics, or B2B services.Deep understanding of brand strategy, consumer behavior, audience segmentation, and creative execution.Demonstrated success in navigating global-local marketing dynamics and complex matrix organizations.

Preferred Qualifications

Lead deployment of marketing tools and infrastructure to enable strategic execution.Shape marketing capability development programs and establish strong internal marketing communities.Contribute to organizational model design, ensuring marketing structures and systems support strategic priorities and operational efficiency.Influence policy and practices across sales, services, and channel marketing functions. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class. Additional Locations:  * United States of America - North Carolina - Morrisville * United States of America * United States of America - North Carolina * United States of America - North Carolina - Morrisville