At BrightWay we are living our missing to improve the financial well-being of hard-working Americans. Our goal is to transform the way our customers think about and use credit cards, rewarding good behavior in ways that truly add value, while providing experiences that empower and engage, even if that means challenging industry norms.

Operating as a startup and owned by OneMain Financial, one of the largest and most successful personal finance companies in the industry, we launched our digital-first suite of credit cards in 2021 and have been on a high growth, fast-track ride of fostering innovative thinking to engage and empower our customers ever since.

The Product Marketing team is responsible for selling Card products, combining product strategies with marketing tactics and experience optimizations to achieve our growth numbers. The team is also responsible for managing relationships with our channel partners, and implementation of campaigns on their platforms.We are looking for a Senior Product Marketing Manager to join our team, helping to oversee the launch of new card products.

In this role:

Driving growth by partnering with Card Analytics to develop new products roadmap to acquire new card customers through traditional and digital channels, including branches, direct mail, email, and affiliate marketing

Building and executing robust testing strategy (offers, creative, etc.) to increase conversions and determine market fit

Continually review and assess campaign performance, including response rate, cards acquired and cost per card to ensure the team is on track or exceeding goals

Executing and leading campaign management activities, including onboarding of new affiliate partners and managing of their relationships

Partnering closely with internal and external partners to lead the development of new servicing capabilities to support new product offering

Communicating campaign objectives, progress, and results to stakeholders, ensuring alignment and support across departments.

Fostering a culture of innovation, collaboration, and excellence in product strategy and campaign execution across the organization.

Requirements:

4-6 years experience in a product management or business analyst role.

Ability to use and interpret data to inform and influence decision making

Experience working in cross-functional teams, partnering with analytics, engineering, design, product management roles.

Experience working with and managing integrations with external vendors

Experience with the product development life cycle and leading scrum teams

Strong time and people management skills

Excellent communication skills

Attention to detail, but focused on the big picture

Proficiency in Microsoft Office, Jira, Confluence

Location: Charlotte, NC [hybrid]

Who we Are

OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we’ve looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.

Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we’re committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There’s never been a better time to shine with OneMain.

Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That’s why we’ve packed our comprehensive benefits package for full- and some part-timers with: 

Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances 

Up to 4% matching 401(k)   

Employee Stock Purchase Plan (10% share discount)   

Tuition reimbursement   

Paid time off (15 days’ vacation per year, plus 2 personal days, prorated based on start date) 

Paid sick leave as determined by state or local ordinance, prorated based on start date 

Paid holidays (7 days per year, based on start date) 

Paid volunteer time (3 days per year, prorated based on start date) 

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