Come build the future with us! We are looking for an experienced and customer-obsessed Go-to-Market (GTM) Sr. Product Marketing Manager to drive the adoption and integration of Buy with Prime across eCommerce merchants. In this role, you will develop and execute GTM strategies that enable ecommerce brands to seamlessly implement Buy with Prime, enhance shopper engagement, and maximize conversion rates.

As a B2B Product Marketing Manager, you’ll be responsible for deeply understanding the needs of omnichannel ecommerce brands, positioning our capabilities to meet their needs, and enabling internal and external stakeholders to deliver consistent, value-driven messaging across all customer touchpoints. Your work will directly impact the success of ecommerce brands leveraging Buy with Prime to deliver fast, trusted, and seamless shopping experiences to their customers.


Key job responsibilities
- Lead GTM Strategy & Execution: Own GTM planning for product launches and integrations with partners like Shopify, to drive merchant adoption and shopper engagement with Buy with Prime.
- Customer & Market Insights: Conduct qualitative and quantitative research to understand the needs of omnichannel sellers and inform messaging, segmentation, and feature prioritization.
- Messaging & Positioning: Craft compelling and product positioning that resonates with merchants and drives shopper trust in Amazon’s commerce services.
- Sales & Partner Enablement: Equip sales, partner managers, and support teams with the right tools, content, training, and narratives to close deals and support merchants.
- Content Development: Collaborate with content, demand gen, and product teams to build assets including one-pagers, web copy, email sequences, and case studies.
- Merchant Enablement: Build strategies and content to help merchants implement Buy with Prime across eCommerce platforms.
- Campaign Support: Align with demand generation to support integrated marketing campaigns across digital, email, events, and partner channels.
- Performance Tracking & Optimization: Define KPIs for GTM success (e.g., merchant sign-ups, integration success, shopper engagement) and continuously refine strategies based on performance insights.
- Cross-Functional Leadership: Partner closely with Product, PR, Sales, and Merchant Success to ensure flawless execution.

About the team
Our vision is to make every merchant wildly successful, wherever they sell, using Amazon-powered solutions. Our two biggest solutions are Buy with Prime (BwP) and Multi-Channel Fulfillment (MCF). BwP is a new way to extend Prime shopping benefits—including fast, free shipping, a seamless checkout experience, and free returns—to merchants’ own online stores, ultimately increasing selection for Prime members.

For over 20 years, Amazon been empowering small and medium-sized businesses with opportunities to grow. Buy with Prime is an exciting next step in our mission to help merchants of all sizes grow their business—whether on Amazon or beyond.

MCF aims to enable organizations across the world with reliable, cost effective, and flexible end-to-end eCommerce fulfillment solutions in order to help them scale, succeed, and offer best in class experiences to their customers.