Sr. Product Marketing Manager, Amazon Business EU SSR
Amazon.com
Come be a part of a rapidly expanding $35 billion dollar global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. At Amazon Business, we strive to be the most recognized and preferred strategic partner for smart business buying.
As a product marketing manager you will own Engagement initiatives to drive repeat spend, feature adoption and loyalty among small business customer segment (SSR). You will develop marketing content for multiple audiences, driving product demand through multiple marketing channels including web, email, social and various onsite channels. You will work closely with cross-functional teams of Product Managers, Marketers, Customer Experience Designers, and Senior EU Business Leaders to create audience specific messaging for the Amazon Business portfolio.
This role requires excellent communication skills, data-driven analyses and insights, strong interpersonal skills, deep curiosity about how things work, and a passion for building excellent value propositions and communication plans.
Key job responsibilities
• Work across a dynamic ecosystem of stakeholders to develop, execute and maintain high-impact, multi-touch campaigns that inspire consumers and drive engagement
• Seek out ways to utilize marketing automation to improve processes and productivity
• Test and refine new marketing approaches and channels to reach and engage key audiences
• Regularly deep dive into data with reports and dashboards to monitor campaign results and drive strategic decision making to optimize
• Execute high-impact A/B tests to help continually improve performance
• Provide clear, consistent, and frequent communication with stakeholders driving aligment on deals and events strategy, tactics, goals, and performance
• Deliver detailed updates via regular business reviews which showcase key metrics and KPIs reflecting content performance
As a product marketing manager you will own Engagement initiatives to drive repeat spend, feature adoption and loyalty among small business customer segment (SSR). You will develop marketing content for multiple audiences, driving product demand through multiple marketing channels including web, email, social and various onsite channels. You will work closely with cross-functional teams of Product Managers, Marketers, Customer Experience Designers, and Senior EU Business Leaders to create audience specific messaging for the Amazon Business portfolio.
This role requires excellent communication skills, data-driven analyses and insights, strong interpersonal skills, deep curiosity about how things work, and a passion for building excellent value propositions and communication plans.
Key job responsibilities
• Work across a dynamic ecosystem of stakeholders to develop, execute and maintain high-impact, multi-touch campaigns that inspire consumers and drive engagement
• Seek out ways to utilize marketing automation to improve processes and productivity
• Test and refine new marketing approaches and channels to reach and engage key audiences
• Regularly deep dive into data with reports and dashboards to monitor campaign results and drive strategic decision making to optimize
• Execute high-impact A/B tests to help continually improve performance
• Provide clear, consistent, and frequent communication with stakeholders driving aligment on deals and events strategy, tactics, goals, and performance
• Deliver detailed updates via regular business reviews which showcase key metrics and KPIs reflecting content performance
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