Amazon Health Services (AHS) is on a mission to make it dramatically easier for customers to find, choose, afford, and engage with the services, products, and professionals they need to get and stay healthy. We use design, service, and technology to provide the best possible customer experience and change the way people think about healthcare. Our team owns Marketing for all of Amazon Health Services (AHS), along with all of the data that powers our optimization and valuation services. We are excited to help customers engage in a new Health Care paradigm and make a truly lasting impact.

AHS Marketing is seeking a seasoned Sr. Product Marketing Manager to lead our go-to-market strategy to drive all AHS businesses, including One Medical, One Medical Pay Per Visit, Amazon Pharmacy, and Health Business Connectors. In this role, you will lead the development and execution of the marketing strategy to drive AHS adoption and engagement. The marketing program development includes customer behavioral analysis, customer research, retention program management, personalized content development, targeting segment strategy, marketing channel management, and creative development. This position will work closely with product management, UX, and engineering teams, as well as partner with stakeholder teams to deliver experiences that resonate with customers. This role requires the ability to think big, dive deep with technical teams, and work across partners throughout the AHS business. You must have a passion for healthcare services and bring analytical rigor to the team. It is critical that you work backward from the customer and think through the customer's needs to develop the marketing strategy.

The successful candidate will think strategically and execute rigorously. You must be able to thrive in an entrepreneurial environment and not be hindered by ambiguity or competing priorities. You will anticipate and remove bottlenecks, anticipate and make tradeoffs, and balance the business needs versus constraints. You will be at the center of the customer experience and need to dive into the customers’ responses, incremental business impact, and budget justification on your program, which requires strong analytical skills. You Earn the Trust of your stakeholders and influence them. You look around corners for potential opportunities or challenges and proactively put in place plans to address them.

Key job responsibilities
- Own product marketing and go-to-market strategy for Amazon Health Services.
- Manage prioritization and tradeoffs across multiple strategic marketing programs, establish streamlined business processes, and ultimately drive AHS adoption and engagement.
- Proactively identify and resolve issues that may impair the overall strategy to meet customer adoption and financial goals.
- Work cross-functionally with the external and internal stakeholders (e.g., product management team, engineering team, marketing channel owners, and advertisement partners) for marketing program management.
- Define experimental frameworks and develop new scalable marketing programs whose incremental business impact should be measurable.
- Dive into the marketing program funnel metrics (impression, click, install, sign-in, purchase, etc.) to measure the customers’ response and continually improve business performance metrics by leveraging marketing channels, internal targeting tools, and creative refreshes.
- Represent the voice of customers/partners to influence roadmap priorities, new product features, and product improvements.
- Partner cross-functionally to drive innovative marketing programs that are impactful to our customers and partners and increase brand and product awareness across Amazon
- Communicate regularly with internal and external stakeholders about your program performance verbally and in writing.

A day in the life
You will develop a strategy to drive AHS adoption and engagement through customer behavioral analysis, customer research, retention program management, personalized content development, targeting segment strategy, marketing channel management, and creative development. You will also lead special projects on building new channels to scale the AHS acquisition program. You will closely partner with the product, UX, tech, BIE, Legal, and PR teams for your marketing strategy development and execution. Once you launch new marketing experiments, you monitor the customer and business impact through an internal/external dashboard, WBR, and custom data analysis to prepare for the WBR update. You will engage with senior leadership to share your ideas on how we can build the next generation of marketing for AHS.

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About the team
AHS Central Marketing owns driving new customers to all Amazon Health businesses, including One Medical, One Medical Pay Per Visit, Amazon Pharmacy, and Health Business Connectors. We look to automate optimization for each channel and are constantly looking for scale. We are heavily data-driven and customer-obsessed, and are excited to partner with data engineering leaders to unlock customer behavioral signals to serve our customers best. We are a team that does not take ourselves too seriously, other than the work to help customers. We hold a high bar for our experiences and strategies. Please reach out if you'd like to learn more.