What you can expect

As a Functional Architect – Marketing Operations, you will play a pivotal leadership role in shaping and building the marketing business and technology ecosystem. This senior-level position blends deep expertise in marketing processes with product management ownership to define both business and system architecture capabilities.

About the Team

You’ll be part of the go-to-market & Finance -Digital Transformation Office team that supports global marketing initiatives through best-in-class technology solutions.

Our team delivers global marketing systems that enable cohort profiling, customer journeys, campaign execution, omnichannel engagement, lead management, and return on investment measurement. We ensure these capabilities are built using inclusive, unbiased language and outcomes-focused criteria to support diverse customers and stakeholders.

We work closely with business leaders, product managers, and engineering teams to ensure alignment with strategic goals and operational excellence.

Responsibilities

Unifying, activates, and analyzes customer data and integrates with transaction tools

Integrating data from multiple Data Warehouses like Snowflake, Databricks, transactional sources like SFDC, etc. 100+ destinations (Ads, ESPs, etc.)

Leveraging an advanced identity graph and probabilistic matching, our system resolves identities across customer datasets.

Supporting AI-based audience segmentation and real-time personalization, with streaming data ingestion for dynamic campaign responses.

Enabling real-time personalization through streaming ingestion

Integrating multiple MAP platforms like – SFMC, Pardot etc for. Omni-Channel integrations Event-Based Triggering Send conversion events, purchases, or user actions to trigger journeys in SFMC or other tools. Ensure consistent messaging across email, SMS, push, ads (via synced data to tools like Meta, Google Ads, etc.)

Aligning transaction systems and data warehouses with internal process controls.

Controlling and auditing what data flows where, with full visibility into sync logs. Supports consent-based marketing and suppression lists.

What we’re looking for

15+ years of experience in marketing operations, Martech, or related go-to-market functions, with at least 7+ years in a functional architect or senior business systems

Have expertise in tools like Salesforce Marketing Cloud (SFMC), Pardot, Marketo, HubSpot, or equivalent.

Have experience with lead lifecycle management, campaign execution, marketing performance reporting, and customer data management.

Have knowledge of go-to-market processes from lead to quote, with functional understanding of Salesforce CRM.

Salary Range or On Target Earnings:

Minimum:

Maximum:

In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.

Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.

We also have a location based compensation structure;  there may be a different range for candidates in this and other locations

At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application!

Anticipated Position Close Date:

Ways of Working
Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.

Benefits
As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information.

About Us
Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.
We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.

Our Commitment​

At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step.

If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.