About the Business

For more than 20 years, Brightmine™, formerly XpertHR, has provided innovative, yet practical HR Compliance and Reward solutions. Part of RELX, a global leader in information and analytics services, we help our customers navigate the complicated and constantly changing world of work with confidence, enabling them with data and content.  

With more than 10,000 global customers, Brightmine, formerly XpertHR, is a leading provider of people data, analytics and insight for the HR sector. We help HR leaders confidently navigate the evolving world of work through our unique combination of critical workforce data, AI-enabled technology and trusted HR expertise. At the same time, we're creating an inclusive, people-focused environment of our own. A culture where individuals with ambition, curiosity and ideas can make an impact. Where you can think big, aim high and explore more.
 

About the Role

This is a hybrid position, which will require working from our New York City office every Tuesday and Wednesday.

As the Sr. U.S. Performance Marketing Manager, you will be responsible for developing and executing high-impact digital marketing campaigns that generate Brand visibility, qualified leads, drive conversions, and maximize ROI across US companies with 500–7,500 employees. Reporting into the U.S. Head of Marketing, you will play a key role in shaping our performance marketing strategy, executing it and driving marketing’s contribution to revenue.

You thrive at the intersection of analytics and creativity, are passionate about consistently optimizing ROI of campaigns, and bring a deep understanding of paid media, conversion optimization, and the B2B buyer journey. You will work closely with the US Head of Marketing and cross-functional teams to deliver campaigns that are targeted, scalable, and continuously optimized.

You love the latest features and methodologies that platforms and media offer, and have the creativity to make good use of them.

You are part of a global tribe of Performance Marketing professionals in the U.S., U.K., and The Netherlands operating as a team to achieve best results in all markets Brightmine serves.

Responsibilities

Performance Strategy & Planning

Input to the US GTM strategy & plan; define how we scale performance marketing in the 500–7,500 employee space

Develop and execute paid media strategies across Google Ads, LinkedIn, Meta, and programmatic platforms

Define campaign objectives, KPIs, and success metrics to drive measurable pipeline impact

Segment and prioritize audiences using ICP, intent data, and behavioral signals

Align performance campaigns with Product, Content, and Sales plays in close collaboration with stakeholders

Campaign Execution & Optimization

Lead and execute the end-to-end execution of digital campaigns across paid search, paid social, display and retargeting; fully create and manage campaigns across multiple platforms

Partner with internal teams (content, brand/design) to develop high-performing, persona-driven ad creatives and landing pages using tooling

Manage campaign budgets, timelines, and performance using marketing automation, analytics, and CRM tools

Conduct A/B testing and experimentation to improve messaging, targeting, and channel mix

Continuously optimize campaigns for engagement, conversion, and ROI

Analytics & Reporting

Monitor campaign performance and deliver regular reporting and insights to stakeholders

Use data to inform strategy, forecast spend, and identify growth opportunities

Collaborate with analytics and sales teams to ensure lead quality and attribution accuracy

Cross-functional Collaboration

Work closely with the wider Campaign team, Brand, Product Marketing, Sales, Analytics and our international Growth Hacking team to ensure campaign alignment and performance

Support the US Head of Marketing in delivering on pipeline and revenue contribution targets

Collaborate with global marketing teams to share best practices and ensure brand consistency

Market & Audience Insights

Stay current on HR compliance, total rewards, and workforce trends to inform campaign messaging and targeting

Leverage audience insights and competitive intelligence to refine performance strategies

Requirements

5+ years of B2B performance marketing experience, with a strong focus on paid media and conversion optimization

Proven success in building and scaling digital campaigns that drive measurable results

Experience with platforms such as Google Ads, LinkedIn Campaign Manager, Meta Business Manager, and programmatic DSPs

Proficiency in leveraging 1st and 3rd party data to optimize ROI 

Familiarity with attribution models, lead scoring, and funnel metrics

Experience in the HR technology, HR solutions space and/or the Reward data space is a strong plus

Strong analytical mindset and commercial acumen

Excellent project management and organizational skills

Outstanding communication and collaboration abilities

Creative thinker with a proactive, results-oriented approach

Passion for digital innovation and marketing technology

Constant curiosity about new MarTech, data solutions, and experimentation frameworks

High-quality campaign content creation and curation through (AI) tooling

Additional skills and experience in areas such as SEO, Database marketing, Native/Content Marketing, Growth Hacking, CDP, full campaign planning and creation are a big plus

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits

Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan

Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs

Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity

Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits

Health Savings, Health Care, Dependent Care and Commuter Spending Accounts

In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice

The salary range provided in this posting is the base salary range for NYC:$88,900.00 - $148,000.00

We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.

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We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

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