Who You Are: As a Senior Paid Media Analyst, you will help us establish and oversee the strategy and execution for growth marketing channels. This position will work closely with cross-functional teams to ensure campaigns will drive core business growth objectives. Your Focus:Deep understanding in Search (SEM & SEO) is a must. Candidate must have an understanding of how search engines operate and have experience developing campaign strategies from inception to execution.Monitor and analyze campaign performance in platforms like Google and MicrosoftResearch keywords, analyze their relevance, and perform competitive analysisAccurately pace daily paid search budgets with a focus on identifying growthDesign, create, and report on A/B tests to drive improvements across all KPIsAnalyze data to make recommendations to improve existing campaigns, forecast and develop new strategies that will inform future decisions.Partner with the data intelligence team to develop dashboards to measure campaign successDevelop and deliver management reporting materials, reports and presentationsManage one or more Paid Search Associates. Qualifications Required:3-5 years of experience developing and driving SEM strategy of complex digitally focused acquisition marketing campaignsExtensive experience using any of the following advertising management tools such as: Search Ads 360, Google Ads Editor, Bing Ads EditorExperience communicating effectively with creative and technical teams to develop cohesive strategies for campaign executionData lover and analytically-minded with a passion for marketingDemonstrated quantitative skillset and can think creatively to decide testing methodologies and oversee optimization of campaigns to deliver results.Experience working within a complex scope of paid digital marketing including: campaign planning and execution in multiple platforms, audience identification and targeting, ad creative ideation and production, bid/budget management and strategy, and measurement/results analyses.Experience coaching direct reports, managing performance, creating a marketing roadmap, and setting goals for a team. Important NOTE:This role requires to work on Shopping holidays i.e. Thanksgiving & Blackfriday weekend.This is a Remote - Canada position and you must be able to work our core business hours i.e. 09:00 AM – 06:00 PM ET weekdays. Perks and BenefitsFlexible time offVolunteer paid time offGenerous holidaysRecognition Programs - yes there are multiple AND prizes!Wellness and mindfulness programsCareer advancement opportunitiesSick daysGenerous Paid Parental LeaveRegional holiday celebrationsCommunity give-back celebrationsUnwavering commitment to diversity and inclusionEmployee stock purchase program...and more! About our Company Ziff Davis:We’re the company that owns CNET, Mashable, PCMag, LifeHacker, ExtremeTech, and ZDNET and other media properties with expertise across tech, entertainment, and retail categories. Clients like AT&T, Microsoft, TMobile, Target, Google, Verizon, Walmart, Amazon and other top Fortune 100 companies come to us because of our scale, reach, efficiency and performance. The parent company Ziff Davis (Nasdaq: ZD) is a comscore top 100 property, reaching over 100 Million unique visitors each month. Ziff Davis CNET Group is a trusted global marketplace that connects technology buyers and sellers with the most actionable and precise intent data. We are uniquely positioned to offer tech brands unmatched visibility into accounts and buyers that are truly in-market, by leveraging our scale, quality and diversity of data. With unparalleled access to the world’s most influential technology buyers through a combination of first-party (Community, Tools, Editorial) and data, CNET Group is a leader in demand based, intelligent, omnichannel marketing. Ziff Davis CNET Group is a safe, inclusive workplace for people of all backgrounds and walks of life. We strongly encourage you to apply if you are from a marginalized or underrepresented group, particularly in the technology industry. Some candidates may see a long list of job requirements and feel discouraged because they don't match every single bullet point - we suggest, please apply anyway. We're flexible on location wherever possible - we are a Work From Anywhere company. We don't believe in a "perfect" candidate because we believe in our core value, "Evolve and Adapt Quickly". If you believe this is a role that you'll be excited to work in every day, want to be a part of a culture like ours, and will be relentless about pushing boundaries to succeed, please apply.