We're seeking an Activation Strategist for programmatic digital to lead global consultation with business leads and agencies. You'll streamline campaign management processes for brand marketing across regions, guiding teams to optimize their activation and campaign operations. The role involves developing standardized processes and comprehensive playbooks while creating global operational frameworks and clear documentation. Your strategic vision will shape our worldwide approach to digital campaigns, balancing global consistency with regional adaptability. This position requires expertise in global team building and will directly impact the efficiency and effectiveness of Amazon's global paid social media efforts.

Key job responsibilities
- Develop MODE Activation documentation, tailoring standard operating procedures (SOP) and service level agreement (SLA) to customer needs while maintaining consistency across clients
- Lead experimentation roadmap development for clients with critical eye for measurement and analytics
- Manage in house activation team scope and facilitate financial guidelines for clients
- Develop and present strategic POVs on emerging platforms, brand safety best practices, audience strategies, and evolving media trends
- Guide hands-on-keyboard activation teams in translating high-level media strategies into actionable media plans, inclusive of audience segmentation, targeting frameworks, and platform-specific tactics
- Maintain high bar for cross channel media plans, reporting and optimizations and review
prior to client

A day in the life
- Establish cadence of meetings with customers and activation team to review reporting and optimization plans
- Collaborate with the hands-on-keyboard activation team to develop performance narratives that contextualize media results, surface trends and insights, and deliver actionable recommendations to inform ongoing strategy and optimization.
- Dive deep into Key Performance Indicator (KPI) tracking solutions and analytics
- Develop POVs for new platforms, brand safety, audience or media strategy
- Set up campaign management system and any maintenance or update monitoring

About the team
Amazon MODE (Media, Operations, Data and Execution) is expanding our global in house media expertise globally. MODE is within XCM which is Cross Channel brand marketing team.