Sr. Marketing Manager, OBU, Beijing/Shanghai
Takeda Pharmaceuticals
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**Job Description**
**RESPONSIBILITIES:**
+ Develop and implement advertising and promotional campaigns
+ Conduct market research to identify and predict consumer trends
+ Manage product planning, development, and P&L activities
+ Create and distribute promotional materials
+ Implement policy and strategy for short-term results
+ Oversee a medium-sized team of managers, supervisors, and professionals
+ Engage with internal and external stakeholders and present findings at meetings
**Qualifications & Skills:**
+ Fully capable of leading public relations efforts, advising others, and applying expertise in complex scenarios.
+ Manages marketing budgets effectively, optimizes expenditures, and provides guidance in complex campaigns.
+ Independently executes branding strategies in complex situations and mentors others.
+ Applies advanced Search Engine Optimization strategies, advises on future trends.
+ Performs lead generation tasks independently and anticipates future needs.
+ Executes email marketing campaigns independently and makes strategic recommendations.
+ Leads complex market research studies and provides insights.
+ Utilizes Google Analytics to analyze data and provide strategic insights.
+ Manages and executes complex graphic design projects, and improves processes.
+ Operates marketing automation platforms to execute and analyze complex campaigns.
+ Crafts well-structured content for various scenarios and mentors others in writing.
+ Creates and delivers impactful presentations and develops presentation skills in others.
**Locations**
Shanghai, ChinaBeijing, China
**Worker Type**
Employee
**Worker Sub-Type**
Regular
**Time Type**
Full time
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