Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
The Nordics region was one of the first markets we launched in Europe (2012). Today, we continue to invest in a strong slate of locally produced titles alongside our global slate, making Netflix unique, accessible and highly entertaining for local consumers. We are currently looking for a Senior Marketing Manager to join our team, playing a pivotal role in amplifying conversations about Netflix and our content in the region.
The Role
The Senior Marketing Manager role will be based in Stockholm and will be responsible for creating and executing local marketing campaigns that drive talkable moments for our brand, titles, and product across the Nordics. This role will also lead a pod of title marketeers and marketing production managers (4 FTEs plus contractors). The right candidate is an experienced and inspiring marketeer with people leader expertise who can bring sharp, sophisticated, and bold thinking to the team while elevating our creative and executional excellence.
We are looking for someone who:
Minimum 10+ years of experience in consumer-facing campaign work within an entertainment marketing department or creative/media agency required. Candidates must also have people management expertise leading multi-disciplinary teams.
Demonstrates a proven track record of conceiving, orchestrating, and launching world-class integrated marketing campaigns. From strategy development and brief writing to leading teams and partners to tactical execution (including production of AV/trailers, digital/social, print and out-of-home).
Has a deep understanding of the Nordic media landscape and feels excited partnering with our media agency to create the best and most impactful plans for our work.
Someone who is well-versed in the social media sphere and sees our strong owned channels as an integral part of our campaigns.
Has a good understanding of marketing-, social- and media analytics and how to apply data to test and optimize campaigns.
A seasoned, influential cross-functional leader with exceptional interpersonal skills is needed to foster collaboration across internal teams and lead teams, setting them up for success. This individual will align departments on overarching marketing strategies and drive cross-functional collaboration throughout the lifecycle of marketing initiatives, requiring a proactive, detail-oriented approach and the ability to navigate complex structures and influence stakeholders.
Similarly, this person needs to be able to effectively communicate different facets of campaigns to executives and external partners - including but not limited to showrunners, producers, talent and talent representatives.
Is an entertainment fan who understands the power of content to transform behaviors and influence pop culture.
Proven track record of leading and managing multi-disciplinary teams, providing guidance and fostering a collaborative environment.
Fluency in English together with at least one other Nordic language (preferably DK, SE, NO) is required for this role.
Core Responsibilities:
Provide strategic leadership and big-picture thinking to elevate and promote Netflix’s presence in the Nordics.
Lead, coach, develop and support our team of Title Marketers and Marketing Production Managers, to ensure they thrive and can deliver their best work.
Be a strong partner to cross-functional stakeholders (in- and outside of the Marketing team), ensuring clarity, alignment, and collaboration.
Have a holistic vision for leading campaigns, but also do the tactical day-to-day (brief writing, budgeting and managing overall campaign resources).
Act as the point of contact with creative agencies - manage and give feedback to create the best and most impactful work.
Act as the central cross-functional liaison amongst internal teams for the Title Marketing / Marketing Production pod - with a focus on managing workflow and being able to socialize, absorb, organize and address cross-functional feedback.
Personality Attributes:
An experienced people manager capable of leading and motivating multi-disciplinary teams, providing clear direction, and fostering a collaborative environment.
You are a proactive self-starter, who does not need to be told what to do and will be resourceful in order to find solutions to any challenge. You are not afraid to get your hands dirty.
You are passionate and curious about all aspects of the business.
You thrive in a fast-paced environment and demonstrate strong judgment in the face of ambiguity.
You are a natural leader, with the ability to conceptualize and articulate creative/media strategy that teams will rally around.
You are an agile, goal-oriented person, driven to succeed and always up for a challenge.
If you live and breathe global entertainment and geek out at the thought of breaking the advertising mold, then we’d love to talk with you!
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.