Sr. Manager Market Development and Patient Advocacy Denver, CO, United States The **Sr. Manager Market Development and Patient Advocacy** is a pivotal role, that will collaborate closely with field sales, customers, and internal stakeholders to create and implement innovative digital tools and field-level programs that increase utilization of the Fibroid ablation systems (Sonata, Acessa) and Novasure in newly launched and strategic accounts. They will play a key role in supporting field salespeople and Market Development Managers, managing educational outreach for patients and referring physicians, and leading our Nurse Advocate program. **Knowledge:** + Deep understanding of marketing principles and strategies (including digital, social media, and field programs). + Knowledge of market development concepts and patient advocacy. + Familiarity with hospital and healthcare marketing, including referring physician outreach. + Understanding of CRM platforms, digital promotion, and content creation. + Awareness of policy engagement and partnership development with external organizations. + Knowledge of cross-functional collaboration within a commercial environment (Leadership, Sales, Marketing, Education, HEMA). + Familiarity with best practices in digital marketing and advocacy programs. + Knowledge of reporting and measurement methods for marketing activities. **Skills:** + Program and material development for market and patient flow optimization. + Digital marketing and promotion (social media, e-newsletters, web, email, CRM). + Content creation and refinement for digital channels. + Ability to assess customer needs and develop tailored support packages. + Relationship-building and stakeholder engagement (with physicians, practice managers, hospital staff, and executives). + Communication skills (verbal, written, and presentation). + Project management and organization. + Analytical skills for measuring program effectiveness and reporting progress. + Proficiency in essential software tools: Word, Excel, PowerPoint, email, social media. + Training and coaching skills for account implementation and program rollout. **Behavior:** + Proactive and resourceful approach to problem-solving. + Collaborative mindset, working closely with various internal and external teams. + Adaptability and anticipation of evolving business needs. + Commitment to follow-up and ensuring completion of key activities. + Willingness to travel as needed to exceed expectations. + Customer-focused attitude, ensuring successful engagement and program delivery. + Consistent and constant measurement and reporting of progress. + Ability to work independently and as part of a remote team. + Professionalism in managing multiple priorities and stakeholders. **Experience:** + Prior experience in marketing, with emphasis on digital/social promotion and field programs. + Background in healthcare or medical device industry preferred. + Experience managing advocacy programs, especially with nurse or patient advocates. + Track record of developing and executing partnerships with external organizations. + Experience in supporting field sales and market development managers. + Demonstrated history of cross-functional collaboration at a national level. + Experience in program development, training, and account support. + Travel experience (up to 50%) in a field-based or remote role. + Physical ability to meet job requirements (sitting, standing, walking, lifting up to 40 lbs., travel). The annualized base salary range for this role is $127,000- $211,00 and is bonus eligible. Final compensation packages will ultimately depend on factors including relevant experience, skillset, knowledge, education, business needs and market demand. **Agency and Third-Party Recruiter Notice** Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition, Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered. **Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans.** \#LI-LB2