General Information Req # WD00081941 Career area: Marketing Country/Region: United States of America State: North Carolina City: Morrisville Date: Friday, April 25, 2025 Working time: Full-time Additional Locations:  * United States of America - North Carolina - Morrisville Why Work at Lenovo We are Lenovo. We do what we say. We own what we do. We WOW our customers. 
Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). 
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub. Description and Requirements

The SMB Segment Marketing Sr. Manager is a key player in developing marketing strategy and executing initiatives aimed at Very Small Business, Small Business, and Mid-Market customers. This strategic role collaborates across the marketing organization and works closely with our North American SMB Sales, Product teams, and Worldwide (WW) Marketing organization to understand business and marketing goals. The SMB Segment Marketing leader oversees the development and execution of the marketing plan to achieve business objectives and drive overall segment growth.

Responsibilities

Partner with Sales and Category teams to understand and support segment priorities and goalsCollaborate with North America supporting marketing organizations and WW marketing teams to align on marketing priorities and goalsDefine the end-to-end North America segment marketing strategy and document it in annual and quarterly marketing briefsOwn the annual marketing budget for the segment and manage the quarterly budget and associated operational activitiesEstablish supporting marketing objectives and KPIs; coordinate across supporting teams to ensure alignmentOwn the overall segment target audience framework and associated messagingOwn and evangelize the "Why Lenovo" story for the segment, ensuring the strategy and content clearly articulate the value propositionDevelop the segment event strategy; partner with the Events and Communications teams to optimize execution and impactWork with the Marketing Center of Excellence to plan and execute campaigns that reach the right audiences, deliver compelling messages, and meet marketing goalsCollaborate closely with the Demand Strategy & Activation team and Lead Development team to align on strategy, definitions, targets, reporting views, and results; partner with the NA Sales team to identify opportunities to accelerate lead conversionDrive new contact acquisition, contact reactivation, and the generation of Marketing Qualified Leads (MQLs) that convert to Sales Qualified Opportunities (SQOs), pipeline, and revenue through effective marketing programsEnable direct and channel sales teams with audience insights, campaign strategies, and collateral to support go-to-market effortsEducate Sales and Channel partners on marketing opportunities, best practices, and techniquesCultivate and share segment insights with relevant marketing teams at both NA and WW levels

Requirements

Bachelor’s degree in Marketing, Business Management, or a related field10+ years of B2B marketing experience within the IT and/or technology sector; relevant experience working with, supporting, marketing to, or communicating with customers in the SMB segment5+ years in leadership or project leadership roles

Skills

Demonstrated creative thinking and problem-solving abilityExtensive experience in developing integrated go-to-market strategies and campaignsProven experience executing key field marketing tactics, such as customer events, sales enablement, channel co-marketing programs, and promotionsStrategic mindset with exceptional attention to detailPrevious budget management experience requiredExcellent written and verbal communication skillsStrong leadership, teamwork, and interpersonal skills with the ability to work effectively across internal and external teamsExceptional organizational and project management skills with the ability to manage multiple priorities concurrentlyStrong analytical and quantitative skills to evaluate program effectiveness, ROI, and related metrics We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class. Additional Locations:  * United States of America - North Carolina - Morrisville * United States of America * United States of America - North Carolina * United States of America - North Carolina - Morrisville