Drive Insights That Power Fitness Innovation. At Life Fitness / Hammer Strength, we’re committed to shaping the future of fitness. As pioneers in the industry, we are not here to follow—we are here to push boundaries and raise the bar. We are looking for a Sr. Manager, Market Research & Insights to lead our global market intelligence efforts, turning data into actionable insights that fuel strategic decisions, inspire healthier lives, and drive our mission forward.
This highly visible role will inform innovation across our portfolio, support go-to-market and brand strategies and influence critical areas including new product development (NPD), brand equity tracking, and Net Promoter Score (NPS) measurement. As a strategic business partner, you will collaborate cross-functionally with product development, marketing, and commercial teams to ensure we stay ahead of market dynamics and customer expectations.
This is a hybrid role based out of our Global Support Center in Rosemont, IL. Remote work is available on Mondays and Fridays, while Tuesdays through Thursdays are in-office collaboration days. #LI-Hybrid
As a Sr. Manager, Market Research & Insights, you will:
Lead the end-to-end execution of global market, customer, and brand research initiatives, including qualitative, quantitative, primary, and secondary research.
Design and manage comprehensive insights programs across the product lifecycle, from opportunity sizing and concept testing to brand equity, NPS tracking, and competitive analysis.
Develop actionable recommendations based on data-driven insights to support NPD, marketing strategy, customer experience, and commercial decision-making.
Translate complex data into compelling insights and strategic implications for executive audiences and cross-functional stakeholders.
Establish frameworks to evaluate market trends, identify emerging opportunities, and assess competitor strategies to guide business planning.
Build and maintain strong vendor partnerships to ensure timely, budget-conscious, and high-quality delivery of research projects.
Serve as the voice of the customer and exerciser across all brand and product decisions, consistently upholding our value of putting the customer first.
Foster a collaborative, cross-functional environment that reflects our commitment to teamwork and shared success.
Tackle ambiguity and complexity with resilience, applying structure and insight to support strategic clarity.
What Life Fitness / Hammer Strength is looking for in our Sr. Manager, Market Research & Insights:
Bachelor’s degree in market research, business, statistics, social sciences, or a related field; Master’s degree is preferred.
5 to 7 years of experience leading market research and insights programs in a global, matrixed organization.
Prior experience building or managing small teams preferred, but not required
Demonstrated expertise in survey design, data analysis, segmentation, and advanced methodologies such as MaxDiff, Conjoint, TURF, and Discrete Choice.
Strong storytelling ability with a talent for translating data into strategic business insights.
Excellent verbal and written communication skills; confident presenting to senior executives.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint); experience with data visualization tools is a plus.
Global experience and the ability to collaborate effectively across time zones; willingness to travel up to 20%, including internationally.
A results-oriented, resourceful professional who thrives on performance, quality, and continuous innovation.
At Life Fitness / Hammer Strength, we think customer first, play as one team, and raise the bar on fitness innovation—in the gym and in every corner of our facilities. We persevere and get it done, with a clear purpose to inspire each other to live healthier lives. If you’re ready to bring out the best in people while powering the future of fitness manufacturing, we invite you to apply.
Want to take the next step in your career? Life Fitness / Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We’ll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we’ll hop on a call to get to know you and your experience and discuss the position in more detail. If it’s not the right opportunity this time, we’ll always let you know.
At Life Fitness / Hammer Strength, we believe in taking care of our team with a comprehensive total rewards package that includes competitive pay and a range of valuable benefits. The salary range for this position, intended for U.S. applicants, is $145,300 - $177,500 annually.The actual salary will vary based on applicant’s education, experience, skills, and abilities. The salary range reflected is based on a primary work location of Rosemont, IL and the actual salary may vary for applicants in a different geographic location.This position is eligible to participate in Life Fitness / Hammer Strength’s annual Manager Incentive Plan to receive an annual discretionary bonus in addition to base salary. The amount of bonus varies based on company and individual performance goals and is subject to the terms and conditions of the applicable incentive plan.Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including, but not limited to: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity; identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions. Eligibility for benefits is governed by the applicable plan documents and policies.
Life Fitness / Hammer Strength is an equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness / Hammer Strength complies with all applicable federal, state, and local laws regarding employment, recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws.
There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness/Hammer Strength will never ask for your financial information at any part of the interview process, including the post-offer stage, and will only correspond through “@lifefitness.com” or "@indoorcycling.com" domain email addresses or “lifefitness@myworkday.com” for U.S. opportunities.
Life Fitness/Hammer Strength does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors.