The facilitation and development of the annual brand marketing business planning process and the year-long in store messaging strategy and calendar will be led and facilitated by the Sr. Manager of Brand Planning & Operations. Brand health metrics, household penetration, consumption, and market share will be critically driven and increased with the help of the Sr. Manager. The development of strategic recommendations to support the Brand Leadership team's decision making across cross-functional brand marketing topics will also be the responsibility of the Sr. Manager.