The Sr. Email Marketing Specialist is a power user of email marketing platforms with an understanding of email automation, how to influence engagement with a variety of target audiences, and uses email marketing analytics tools to measure ROI of email efforts for the various branches and departments. The position will work on multiple projects and campaigns at a time.

Essential Duties and Responsibilities include the following. Other duties may be assigned.
Strategize, plan, and manage the day-to-day content of all email marketing initiatives that contribute to the overall communications goal and positively maintain the companys brand
Build and execute email campaigns, including list building, segmentation analysis, browser and testing and email publishing
Develop, execute, and analyze email automation and workflows for various branch and department needs
Develop, execute, and analyze A/B testing for optimal email performance
Monitor and drive email campaign targets reporting and tracking processes, along with testing methodologies and results reporting
Audit the creative for all emails to ensure link and landing page accuracy as well as proper tracking parameters etc.; providing creative direction and hands-on execution when needed
Regularly report on campaign and lifecycle marketing program performance to Marketing Managers
Prepare reports, presentations, and general updates as often as needed to audiences of varying technical expertise and levels of responsibility
Determine target audience, devise campaign, and launch email campaign to create buzz or generate leads for the business
Work with Design and other cross functional teams to audit and test email campaigns
Use email analytics to re-define current processes and procedures
Provide feedback and analysis to branches/departments on their email marketing initiatives
Act as lead specialist for other email marketing positions providing guidance and direction as needed
Become and remain familiar with mortgage specific products and services, licensing, disclosure and any other requirements using internal resources
Conducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company

We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources Request Form. The EEOC "Know Your Rights" Poster is available here.

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