Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. To us, comfort means more than great products, it means empowering every employee to feel comfortable being themselves. We believe your career at Purple will be a one-of-a-kind “Career in Comfort” because our workforce is one-of-a-kind. We are committed to a culture of collaboration where every voice is heard and understood. As an innovation company at our core, we believe a diversity workforce brings better insights, solutions and products and serves as the backbone to bettering our company. Join with us as we add to our team of exceptional individuals who will help us take over the world — one mattress at a time.

Compensation

The compensation target range for this role is:

$178,500 - $210,000

Job Summary

This leader will oversee a high-performing sales organization, driving accountability, operational excellence, and executional rigor. With a sharp eye on market dynamics and evolving customer needs, the Senior Director will identify growth opportunities, optimize channel performance, and deploy initiatives that elevate profitability and strengthen Purple’s competitive position. Success in this role requires a blend of strategic vision, commercial acumen, and the ability to inspire teams to exceed ambitious sales targets.

Job Description

Essential Duties & Responsibilities

Own the execution of the wholesale sales strategy for the Independent retailers, driving revenue, margin expansion, and sustainable market share growth across key retail channels.Lead and develop a high-impact sales leadership team, directly managing Director-level reports. Foster a culture of accountability, strategic alignment, and performance excellence across regions and top-tier accounts.Drive channel growth by securing new wholesale partnerships and expanding existing strategic relationships, with a focus on long-term value creation and customer success.Collaborate cross-functionally with Innovation, Supply Chain, Finance, and Marketing teams to ensure seamless execution, operational excellence, and brand consistency at every retail touchpoint.Oversee accurate sales forecasting, budget planning, and performance analytics, ensuring clarity on key performance indicators and swift action on deviations from plan.Lead contract negotiations and commercial agreements with national and regional retail partners, ensuring terms align with profitability goals and strategic priorities.Monitor retail trends, consumer behavior, and competitive dynamics to inform strategic pivots and capitalize on emerging market opportunities.Willingness to travel up to 75% to maintain strong field visibility, partner engagement, and frontline team alignment.

Required Skills, Education, Experience

Bachelor's degree in a relevant fieldExtensive experience in wholesale sales leadershipProven track record of exceeding sales targetsDeep understanding of wholesale distribution channelsStrong negotiation and relationship-building skillsExcellent communication and presentation abilitiesExperience developing and implementing sales strategiesAbility to analyze sales data and market trendsProficiency in CRM software and sales toolsExperience managing and mentoring sales teamsAbility to travel as needed

Physical Requirements

Physical activities may occasionally include:

Remaining in stationary position, often standing, or sitting for prolonged periods of time.Adjusting or moving objects up to 15 pounds in all directions.

Physical activities may constantly include:

Communicating with others to exchange information.Repetitive motions that may include the wrists, hands and/or fingers.Assessing the accuracy, neatness and thoroughness of work assigned.

Environmental Conditions may occasionally include:

Noisy open office environment

BENEFITS AND PERKS

Medical, Dental, Vision

401(k) Match

Flexible PTO

Earn a Mattress

Purple Swag

Amazing Purple Products

WHY WORK AT PURPLE?

Make your mark: We value innovative thinking. At Purple, you will be empowered to bring your ideas to life as we work together to improve people’s lives through comfort.

Gain unique experience: Be a part of one of the fastest growing companies in Utah! The contributions you make will matter at Purple as the company continues to grow with you.

Awesome culture: Join the tight-knit team at Purple and you can enjoy working alongside industry experts, making close friends, and annual employee appreciation events.

Purple provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. 

This policy applies to all terms and conditions of employment.