Job Summary: 

The Senior Director, Communications is the company spokesperson and is responsible for leading, implementing, and analyzing our internal and external communication strategies across owned and earned platforms to promote the organization’s mission, priorities, brand, reputation and initiatives, including PR, community relations, philanthropic activation, government and legislative affairs, crisis mitigation, and ESG. This Senior Director has an energetic, entrepreneurial mindset and is a writer, an associate advocate, a coach, and has a genuine love to celebrate people, communities and cultures with a passion to positively influence the TSMC culture. Partnering closely with executive leadership, the Marketing and HR groups, and various stake holders throughout the organization, this position connects all business functions with aligned communications, developing the company’s voice and narratives, and driving a customer centric culture. This position will represent the "face" of TSMC with regular interactions with store managers, journalists and community leaders 

Key Responsibilities and Accountabilities: 

Strategy:Architect communication strategies and programs that deliver consistent corporate messaging to enrich understanding and execution of company, banner and departmental priorities and initiativesSupport and influences leadership team in connecting with associates to deliver consistent messaging that’s aligned to business objectivesDrive and influence initiatives using strong grasp on organizational cultureCommunications:Lead development of messaging platforms aligned with company strategy, initiatives, values and culture, including but not limited to internal website (SharePoint), breakroom TV (video production), company website (external), and web content (on store banner sites, LinkedIn, Wiki, etc.) to ensure consistency of brand voice, messaging and positioningDevelop new and creative methods and channels for sending communications and connecting meaningfully with store associates, partnering with Retail Operations, HR and ITWrite and edit communication materials, including presentations, speeches, posts, holding statements, press releases, and scriptsPublic Relations:Design and implement public relations campaigns and integrated communications that cultivate media relations, engage key stakeholders, build brand awareness and community engagement while protecting and enhancing reputationDetect public relations issues as they emerge and consult with appropriate executives to addressServe as company spokesperson and ambassador as the public face for TSMC with members of the media, company constituents, and the publicBuild and maintain relationships with local, regional, and top-tier national media organizations and individual journalists, community and industry thought leaders, and influencers to shape narrative and pitch story ideas that result in positive news coverage and competitive positioning in the consumer and trade media marketsDevelop and oversee an editorial calendar for proactive media opportunities and industry events and conferences (e.g., awards, expert interviews, op-eds, panels, and keynotes) and prepare and support leadership team during interviews and speaking engagements with background material, key messages, media prep/coaching)Government AffairsDirect governmental affairs needs in areas of federal (CA, NV, WA, OR) and state (county and city ordinances) legislative requirements by influencing legislation, keeping internal constituents informed and prepared, and lobbying industry associations (CGA, FM)Partner with Retail Operations and Real Estate for local government engagement in key geographiesDepartment LeadershipManage teams responsible for design, execution and implementation of internal and external communications programs, company events, public relations, community relations, government affairs, video production studio, CARES Foundation, and ESGAttract, inspire, and retain top-tier communications, public relations and government affairs professionals through inclusive leadership, development, and a compelling visionLead by example with integrity, resilience, and a commitment to excellence—setting a high standard for communication, strategic thinking, and ethical behaviorCreate annual budget for communications team and ensure compliance