Work Schedule
Standard (Mon-Fri)Environmental Conditions
OfficeJob Description
As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale.
The Sr. Content Strategist partners with marketing strategists, product owners, user experience teams, and other partners to integrate business goals with customer needs. You will craft the narrative structure of marketing campaigns and product experiences through strategic recommendations, customer journeys, and user flows across multiple channels and platforms.
Key Responsibilities:Assess and define digital and print content needs by conducting inventory and analyses to inform marketing campaigns, product experiences, and content migrationsCollaborate with marketing strategists, product owners, information architects, and other partners to implement technical improvements that support content targeting, personalization, and syndication through the CMS and related toolsEnsure consistent messaging, leverage SEO and metadataFacilitate easy publication and syndication of content, and inform editorial calendars and governance workflowsVerify customer journeys, user flows, and layouts/wireframes align to standards, personas, and marketing funnel stages informed by analyticsWork with marketing specialty teams to ensure experiment design and implementation of quantitative user testing plansGuide marketing strategists in aligning business goals with customer needs on campaign storytelling, inform editorial calendars, and content governance workflowsCoordinate regular website accessibility and maintenance updatesAssist in training and educational opportunities to improve knowledge and understanding of UX standard processes, content strategy, page types, templates, and content standardsCraft innovative marketing communication across multiple channels, including the fishersci.com websiteThis is an onsite position in Pittsburgh, PA.
Minimum Requirements/Qualifications:Bachelor’s Degree in UX, IT, Marketing, Writing, Communications, or equivalent experience required3+ years of related professional experience with a focus on web and contentOutstanding skills in campaign construction and customer experience through roadmaps or journey documentationExperience crafting and working with wireframesConfirmed experience in directing and structuring content for comprehensive campaignsProficient with Microsoft Office programs and Adobe Creative SuiteProfessional knowledge of graphic design, UX, or information architectureSolid organizational and interpersonal skills with a problem-solving approach; experience with scientific content a plusDemonstrated ability to multi-task effectively under deadlines and balance speed and qualitySuccessful track record of combining business objectives, design recommendations, and technical constraints into a single innovative solutionAbility to understand complex technical subjects and express them straightforwardlyOutstanding writing skills with experience writing both creative and technically oriented copy for on- and offline marketing collateralStrong presentation skills and the ability to present data and insights to partnersRelationship builder; works effectively across various levels of the organization and champions relationships in cross-functional teamsKnowledge of HTML and content management systems; experience with Adobe Experience Manager a plusBenefits:We offer competitive remuneration, an annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific provides an innovative, forward-thinking environment with outstanding career and development prospects. Join us and become part of a culture that thrives on integrity, intensity, involvement, and innovation!