At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
Position Overview
Sr. Brand Manager/ Brand Manager, reporting to the associate director marketing-CMH of Lilly Taiwan affiliate, will co-work with the other Sr. Brand Manager to prepare for a new product launch in T2D/Obesity therapeutic are and for marketing execution post launch.
Responsibilities
- Develop and execute the marketing strategy for a new pharmaceutical product targeting T2D/obesity.
- Collaborate with cross-functional teams, including medical, sales, and regulatory affairs, market access, to ensure a cohesive product launch.
-Delivered PESO in action collaborating closely with communications and media teams to drive activation
-Create and implement comprehensive plans to enhance patient adherence to our medications, including educational programs, support tools, and communication campaigns.
- Collaborate with healthcare professionals, including educators, pharmacists, nutritionists, and other stakeholders to understand patient needs and develop targeted initiatives to support adherence.
- Build a patient support eco-system, including patient support program, content, and platform to create an exceptional user experience.
- Establish and maintain relationships with key opinion leaders and advocacy groups within the T2D/obesity therapeutic area.
- Ensure adherence to all company policies and procedures, as well as legal and ethical standards.
-Develop and deliver customer campaigns that lead to customer satisfaction/trust and improve P/L
Basic Qualifications/Requirements
Bachelor’s degree and aboveOver 2 years of consumer marketing experienceSelf-pay experience in the pharmaceutical industryFluent in English communicationAdditional Skills/Preferences
MBA or graduate degreeStrategic thinking and commercial acumen.Leadership skills (particularly in cross-functional collaboration, decision making and leading without authority).Ability to thrive in a high pressure and ambiguous environment.Must be able to inspire, engage and lead a diverse group of people across multiple stakeholders (internal and external) and customer groups.Must have demonstrated the ability to develop strategic plans from vision to implementation with successStrong data and analytical skillset; Understands leading and lagging metrics across Seek, Start and StayLilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
#WeAreLilly