Shanghai, China
1 day ago
(Sr.) Brand Manager

KEY ACCOUNTABILITIES:

Product and portfolio

Develop strategies for the products, set objectives and propose budget

Long Range Plan (LRP) (10 years)

Marketing Plan (annual)

Supply and channel management

Implement, monitor and control the pre-lanuching and marketing plan to modify / adapt the marketing mix of activities to achieve launching excelence and sales objectives

KOL management

Set up product training for sales force

Responsibility of A&P

Management / co-ordination

Implement marketing plans and take actions accordingly

Make sure to get internal and external endorsement for the product

Manage the budget within agreed limits

Work closely with medical,patient solutions, market access, marketing research, sales, regulatory affairs, manufacturing and external agencies in the development of products strategies and implementation

Make sure the sales force get correct, sufficient and updated knowledge about the product and external environment

Collaborate with local marketing and sales colleagues

Market Intelligence

Maintain competitive and health care environment knowledge

Keep close contact with Key Opinion Leaders (KOL) and update relevant information

Planning and implementation of marketing strategy for the respective products

 JOB-HOLDER ENTRY REQUIREMENTS:

 

Education:

Bachelor’s degree or above

Major in medical or related medicine science

 

Experience & knowledge:

 

At least 3-5 years experience in the pharmaceutical industry

Experience in multinational company is preferred

Project management and event planning/execution skill

 

Core competencies:

 

Good level of English language (spoken/written)

Great communication skill

Self-starter, proactive and independent attitude

Analytical, logical thinking

Team work spirit

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

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