Details

Posted: 28-Jul-25

Location: Fayetteville, Arkansas

Type: Full-time

Salary: Commensurate with experience

Categories:

Executive Executive - Associate Athletics Director

Sector:

Collegiate Sports

Required Education:

4 Year Degree

Internal Number: R0074653

Summary Of Job Duties

The Senior Associate/Associate Athletic Director of Marketing & Business Development will provide strategic leadership to the ticketing, marketing, and brand development areas. The position will administer development and execution of strategic action plans, with a focus on the following areas;

1) Supervise department ticket operations/ticket sales/premium seating/seat donation activities, customer service efforts, annual fund support, data analytics, CRM processes, marketing automation efforts, and pricing construction/yield management projects. 2) Supervise all elements of the Arkansas Razorbacks brand, including direction of creative services and digital strategy teams. Lead efforts of staff to create comprehensive marketing and fan experience plans for every sport. Manage partnerships related to digital and social platforms, as well as assist environmental designs and facility installations. 3) Supervise the department’s licensing, retail and merchandising efforts, working closely with partners CLC and Dyehard/Follett to manage trademarks, engage licensees, monitor infringement and increase licensing/merchandising revenues. Collaborate on other business development efforts, such as digital raffles, third party ticketed events, etc. 4) Work with Learfield (multi-media rights holder) to develop strong promotional platforms to increase existing sponsorship levels, while supporting new initiatives in an effort to reach revenue share levels.

Regular, reliable and non-disruptive attendance is an essential job duty, as is the ability to create and maintain collegial, harmonious working relationships with others.

Qualifications  

(Senior Associate Level) Minimum Qualifications:

Bachelor’s Degree in sports administration, marketing, business, communications or related area of study from an accredited institution of higher learning

At least seven years of progressive experience in marketing, branding, ticket sales strategy and/or communications in collegiate athletics and/or professional sports

Experience managing the improvement of the gameday fan experience

Experience with CRM, data warehouse and marketing automation systems

Experience hiring, training, and supervising current and new employees in related areas

At least three years of supervisory experience managing full-time staff

 

(Associate Level) Minimum Qualifications:

Bachelor’s Degree in sports administration, marketing, business, communications or related area of study from an accredited institution of higher learning

At least six years of progressive experience in marketing, branding, ticket sales strategy and/or communications in collegiate athletics and/or professional sports

Experience managing the improvement of the gameday fan experience

Experience with CRM, data warehouse and marketing automation systems

Experience hiring, training, and supervising current and new employees in related areas

At least two years of supervisory experience managing full-time staff

 

Preferred Qualifications:

At least nine years’ experience in NCAA Division I athletics or a major professional league (ex. NFL, MLB, NBA, NHL)

Documented experience executing an integrated campaign across multiple platforms for a Division I department of athletics or professional sports team

Experience creating, developing and fostering a brand identity for a Division I department of athletics or professional sports team

Experience in extensive collaboration between different departments and/or partners to ensure revenue generation success across multiple campaigns

Proven track record of increased attendance and ticket revenues

 

Knowledge, Skills & Abilities:

Knowledge of NCAA compliance rules and regulations

Knowledge of fundraising requirements for ticketing and parking

High proficiency of Adobe Creative Suite products, HTML coding, CSS, Javascript, Premiere, After Effects, Microsoft Office Suite and web browsers

Strong attention to detail

Organizational and strong leadership skills

Exceptional interpersonal, presentation, oral and written communication skills

Ability to communicate effectively with the public in a professional manner

Ability to motivate and inspire performance driven professional sales and marketing teams

Ability to work independently, set priorities and think critically

Ability to manage and control expenditures within a set budget

Ability to work weekends, evenings and travel as needed

Ability to run effective staff meetings

Create a Job Match for Similar Jobs About University of Arkansas Founded in 1871, the University of Arkansas is a land grant institution, classified by the Carnegie Foundation among the nation’s top 2 percent of universities with the highest level of research activity. The University of Arkansas works to advance Arkansas and build a better world through education, research and outreach by providing transformational opportunities and skills, promoting an inclusive and diverse culture and climate, and nurturing creativity, discovery and the spread of new ideas and innovations. Ten colleges and schools serve more than 27,600 students with 200+ academic programs. U of A students earn nationally competitive awards at an impressive rate and represent all 50 states and 120 countries. The University of Arkansas campus is located in Fayetteville, a welcoming community ranked as one of the best places to live in the U.S. The growing region surrounding Fayetteville is home to numerous Fortune 500 companies and one of the nation’s strongest economies. Northwest Arkansas is also quickly gaining a national reputation for its focus on the arts and overall quality of life. Arkansas is a natural wonder of forests, mountains and lakes framed by picturesque riv...ers and streams. Some of the best outdoor amenities and most spectacular hiking trails are a short drive from campus. As an employer, the University of Arkansas offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance. The benefits package includes university contributions to health, dental, life and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary. Show more Show less Connections working at University of Arkansas More Jobs from This Employer https://ncaamarket.ncaa.org/jobs/21536278/sr-associate-or-associate-athletic-director-marketing-business-development Return to Search Results