**About the Role** We're looking for a strategic and execution-driven leader to be the driving force behind unlocking the full potential of our Membership program for millions of riders. This role goes beyond simply improving engagement - it's about designing holistic, data-informed strategies that make Membership a daily habit, a top-of-mind choice for riders, and a key driver of the Mobility business. You will be accountable for creating measurable growth in Trips per Rider (TpR), and Monthly Active Riders (MARs), increasing the breadth of product usage, and deepening the relationship between members and the Mobility platform. By understanding member motivations, usage patterns, and pain points, you'll develop and execute initiatives that improve retention, expand cross-platform adoption (including Delivery, Eats, and other verticals), and accelerate multi-product usage. You'll work closely with Regional Ops , Finance, Product and Marketing, and teams to identify growth levers, test new engagement tactics, and scale what works - all while ensuring every campaign or feature directly ladders up to core business objectives. In parallel, you'll lead efforts to capture incremental business rider growth, strengthening our footprint in the high-value, high-frequency segment. This role demands a unique blend of strategic vision, operational excellence, and creativity - balancing long-term platform growth with near-term engagement wins. The right candidate will thrive at the intersection of data and storytelling, can seamlessly move between C-suite discussions and campaign execution details, and is deeply passionate about creating experiences that members can't imagine living without. **What You'll Do** Engagement & Retention + Develop and execute strategies to increase Mobility Membership engagement through personalized campaigns, targeted offers, and high-impact product experiences. + Leverage lifecycle marketing, benefit awareness initiatives, and habit-building incentives to deepen member loyalty. + Develop insights at a local and global level that inform our benefits / incentive strategy. Cross-Platform & Multi-Product Growth + Drive cross-platform adoption (E2R and R2E) by encouraging members to use complementary products (e.g., Delivery, other verticals). + Partner with Product and Marketing to design journeys that unlock multi-product benefits and deliver seamless user experiences. + Develop targeted acquisition and retention strategies for business and frequent riders, leveraging data insights and segmentation. Cross-Functional Collaboration + Work closely with Product, Marketing, Operations, and Regional teams to align engagement initiatives with broader business priorities. + Serve as the voice of the member in cross-functional discussions, advocating for experience improvements that drive retention and usage. **Basic Qualifications** + 4+ years of experience in strategy, operations, consulting, analytics, tech, finance, or a related field + Bachelor's Degree Required + Excellent communication and stakeholder management skills. + Ability to manage multiple projects and deadlines simultaneously. + Effective team player + Strong analytical and data-driven decision-making skills. + SQL proficiency and experience with involved data analytics **Preferred Qualifications** + Financial acumen - understands the importance of investments and different means of measuring return + High standards and a bias toward action. You can find the context and information you need through relationships across the organization, you push for clarity and delivery, and you hold a high bar from your contributions and those of the people you work with + Experience with membership programs or with marketplace businesses For Chicago, IL-based roles: The base salary range for this role is USD$116,000 per year - USD$128,500 per year. For New York, NY-based roles: The base salary range for this role is USD$129,000 per year - USD$143,000 per year. For San Francisco, CA-based roles: The base salary range for this role is USD$129,000 per year - USD$143,000 per year. For Washington, DC-based roles: The base salary range for this role is USD$129,000 per year - USD$143,000 per year. For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits. Uber is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form- https://docs.google.com/forms/d/e/1FAIpQLSdb_Y9Bv8-lWDMbpidF2GKXsxzNh11wUUVS7fM1znOfEJsVeA/viewform