As the Sr. Analyst, Brand Activations & Partnerships – Distribution, you will bring our iconic brands to life through our strategic distribution channel, which is a priority for the Away From Home (AFH) Business Unit. This role is crucial in developing & executing strategic channel priorities, co-create and implement strategic customer marketing activations to support core brands & innovation launches, deliver go-to-market plans while building and strengthening internal and external partnerships to drive growth. The role offers the opportunity to amplify our brand portfolio on a national scale, creating high impact consumer experiences. Partnering with major accounts such as Restaurant Depot, you’ll be leading high-impact initiatives with visibility to senior leadership. This position offers a unique opportunity to develop B2B marketing skills, manage customer marketing initiatives, and implement growth strategies that strengthen our market presence.
This role provides direct interaction, engagement & partnership with cross-functional team including AFH Leadership, Consumer Insights, Sales, Brand Marketing, Operations, Research & Development, and Finance, resulting in strengthened marketing fundamentals while ensuring cohesive approach to driving business growth as a team. This role will also give you the opportunity to engage directly with customers and industry partners to develop/strengthen relationships effectively to align and promote marketing strategies that drive growth & market expansion.
Essential Functions & Responsibilities
· Lead Marketing Strategy and Execution in defined Distribution Channels and support Distribution team initiatives.
· Develop and implement channel strategies and impactful customer marketing activations to elevate brand reach, while driving profitable sales.
· Support joint business planning driving marketing strategies with priority customers.
· High-level of curiosity to understand business, consumer insights, trends, and marketing capabilities.
· Takes ownership to identify specific channel and consumers trends, needs, and business opportunities and turn insights into actions in clear and impactful steps to influence key stakeholders to drive sales.
· Develops and maintains relationships with customer and industry counterparts.
· Drives teamwork, development, and flawless execution of initiatives internally in strong partnership with cross functional teams & leaders.
· Drives and executes customer specific assortment strategies, targeted branded campaigns, monitors/analyzes quarterly promotions
· Initiates and leads commercialization initiatives with strong project and time management skills.
· Owns reporting on channel initiatives through regular rituals and routines and ad-hoc reports as needed.
· Executes and engages within customer and industry trade events
Expected Experience & Required Skills
· Experience in multi-channel customer marketing, product management, brand management; Foodservice experience a plus but not required.
· Experience in strategic and tactical marketing plan development, leading the P&L and budget to deliver on critical initiatives.
· Ability to effectively drive multiple projects with strong collaborative mindset/approach & time management skills
· Outstanding verbal, written, and interpersonal communication skills with experience working with external partners, customers, and vendors.
· Self-starter mentality with a positive attitude and acting like an owner mindset to make a difference each day.
· Diligent with strong organizational and project management skills.
· Demonstrated ability to adapt to changes in business, customer, and consumer needs.
· Proactive problem solver, with the ability to assess an issue and develop clear action steps for resolution.
· Strong analytical skills to perform detailed analysis on large data sets, derive insights, and interpret findings to cross-functional leadership with clear action plans.
· Ability to persuade and influential skills to build strong relationships both internally and externally.
· Understands P&L management
· Proficient in Microsoft Office Suite tools
· Must be willing and able to travel up to 25% of the time for business, including meetings, site visits, and collaboration sessions with customers.
Work Environment & Schedule
Our office environment fuels our collaboration, connection, and community and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. Most office-based employees can work remotely for up to two days each week. Additionally, employees subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Depending on the role's responsibilities and requirements, some jobs may be required entirely in the office.
This job description is not designed to cover or contain all duties or responsibilities that are required of the role. Duties or responsibilities may change or be added with or without notice.
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
New Hire Base Salary Range:
$88,000.00 – $110,000.00
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
Physical – Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social – Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Location(s)
Chicago/Aon Center
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.