Were looking for a Senior Project Manager/Scrum Master Analytics & Optimization with strong expertise in managing A/B testing, data analytics, and Adobe Target projects, to lead data-driven initiatives for a major North American sports and entertainment client. This role will support cross-functional teams across product, strategy, data, and engineering, by driving analytics implementation, experimentation, and optimization across web, mobile, and CTV platforms. A key focus is operationalizing the client's subscription business by ensuring accurate KPI tracking, actionable insights, and effective project delivery across the analytics ecosystem.

RESPONSIBILITIES:

Responsible for creating and prioritizing development tickets and roadmap items specific to Analytics
Implementation and Optimization testing across NFL Websites, Mobile and CTV Apps.
Ensure the successful execution of agile-based projects by collaborating with cross-functional teams, including
data analysts, developers, and product managers.
Serve as a Scrum Master to guide teams through agile methodologies such as sprint planning, daily stand-ups,
and retrospectives. Lead analytics implementation using JIRA and roadmap tools to ensure all projects across
the digital ecosystem have analytics representation.
Manage end-to-end analytics and A/B testing projects using platforms such as Adobe Target and Google
Optimize.
Facilitate weekly optimization strategy, grooming, and readout sessions to communicate data insights and
results with cross-functional stakeholders.
Manage intake processes for all analytics and testing requests and requirements, creating weekly prioritization
of roadmaps and work via tools like JIRA and Jira Product Discovery.
Coordinate and manage vendor relationships related to analytics and optimization technology across platforms.
Plan and communicate key releases and updates across analytics projects.

We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources Request Form. The EEOC "Know Your Rights" Poster is available here.

To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .