About the Position

At Thryv, we’re a team that lives by teamwork. However, it’s not the work that drives us, it’s the respect, trust, and care for each other that defines us as a team. We’re a diverse community of trendsetters who do our best work in a fun, relaxed environment. Technology never stops evolving and neither do we. We’re always looking for the best and brightest team players to join us.

This role is central to our Thryv + Keap unification strategy, advancing the AI pillar of our vision to create the definitive AI-powered growth platform for small businesses. You will own the productization of AI across the platform and lead our emerging AI Search and Insights team, empowering all teams to deliver intelligent, personalized, and proactive experiences that make running a small business easier and more effective. As a force multiplier, you will embed intelligence into the fabric of CRM, marketing, automation, payments, reporting, and partner-built Vertical Kits. You will also be responsible for coordinating with the platform and infrastructure teams to evolve our AI tools, capabilities, and internal design systems, laying the foundation for best-in-class generative, predictive, and proactive AI experiences.

Responsibilities

Drives the roadmap for AI-powered features across the platform, aligned with our mission of becoming the AI Growth Assistant for SMBs. Transforms the potential of LLMs, fine-tuned models, and vector-based retrieval into real product outcomes such as enhanced workflows, personalized automation, AI-generated content, and predictive insights. Defines and evolves a strategic framework for AI prioritization, considering customer needs, model selection (build vs. buy), ethical AI use, and responsible data handling. Partners with PMs across core cross-functional products (CRM, Marketing, Automations, Reports, Payments, and Vertical Kits) to identify and prioritize embedded AI use cases. Develops standardized UX patterns, prompt engineering practices, and AI experience guidelines to ensure consistency and usability. Leads internal workshops, experimentation sprints, and capability reviews to accelerate AI adoption across teams. Owns the end-to-end delivery and execution process by translating product concepts into detailed requirements in collaboration with engineering, data science, and design. Manages the execution of AI initiatives across both horizontal areas (shared services, prompt libraries, infrastructure) and verticals (end-user workflows). Defines success metrics and establishes telemetry pipelines to validate feature effectiveness, improve AI performance, and optimize usability. Supports the evolution of the Solution Launchpad and Marketplace by enabling AI-assisted kit creation and packaging of vertical solutions. Partners with the Developer Platform team to make AI services accessible through APIs and SDKs, extending platform capabilities to third-party partners. Ensures AI features are designed for scalability, extensibility, and partner co-creation, driving long-term ecosystem value. Leads the Search and Insights product area and roadmap, encompassing federated object search, semantic query capabilities, and intelligent reporting integrations. Drives AI-powered discovery and summarization features that synthesize multi-object data across CRM, email, payments, automations, and more. Partners with infrastructure, analytics, and AI/ML teams to evolve how users find, interpret, and act on their business data. Enables natural language interfaces and AI-generated insights across the platform’s reporting, dashboards, and command center. Delivers core experiences for the AI Co-Pilot through search, insight surfacing, and prompt-driven exploration. Resonsible for guiding the development of a chatbox tailored to our small business solutions, along with a Proactive AI Assistant that delivers next-best actions, optimized workflows, and predictive insights. Plays a key role in establishing this assistant as a core pillar of our AI strategy, driving alignment and efforts across all teams. Other key initiatives include a natural-language automation builder and campaign generator; an AI-enhanced onboarding program with GPT-assisted setup, role-based customization, and vertical-specific recommendations; an insights layer that transforms reporting and data into smart summaries, trend analysis, and actionable guidance, including semantic search, anomaly detection, and AI-authored explanations; and AI-driven kit suggestions and Marketplace intelligence that personalize the platform for SMBs experience across industries and needs.

 

Who We’re Looking For

Bachelor's degree (or international equivalent) or equivalent experience, required. 5+ years of related experience, required. 2+ years focused on AI/ML or data-intensive platforms required. 9+ years of related experience, preferred. Background in developer platforms, prompt engineering, or AI design systems preferred. Experience at a company with strong PLG motions (e.g., HubSpot, Airtable, Notion) preferred. Familiarity with SMB personas and business challenges across verticals like Home Services, Health and Wellness, or Professional Services preferred. Technical fluency to collaborate effectively with AI/ML teams (e.g., Python, Jupyter, LangChain knowledge) preferred. Proven experience working with large language models (LLMs), GPT APIs, embeddings, retrieval-augmented generation (RAG), and predictive scoring models. Strong understanding of modern search systems, from keyword to vector, with the ability to partner with engineering to drive relevance, speed, and intelligent results. Demonstrated success shipping customer-facing AI features in SaaS platforms, preferably in product led growth (PLG), marketing tech, or CRM categories. Exceptional communication and facilitation skills, with a talent for aligning PMs, engineers, designers, and data scientists around shared AI goals and use cases. Proficient in product discovery, prioritization, and decision-making, with a focus on delivering user-centered value. Expertise in prompt engineering with a clear sense of when to leverage prompt-based methods versus traditional design-based solutions. Demonstrated skill in defining use cases and requirements to drive AI innovation within a product line. Ability to travel less than 5% of the time. Must be 18 years of age or older. Must successfully complete pre-employment screening process, as required. Must successfully complete any required training or orientation courses, as needed.

What We Offer

Life requires balance, so we provide benefits around health and wellness, continued education, and work/life balance to help you live your best life when you’re working…and when you’re not.

Work from anywhere – Thryv is a Remote First company! Competitive medical, dental, and vision plans, plus a wellness program with added incentives 401(k) savings plan with company match and employee stock purchase plan Continuing education benefits with tuition assistance programs One week of paid time off at the end of the year, in addition to our standard paid time off policy.

Who We Are

At Thryv, we’re a team fiercely devoted to the success of local businesses. We’ve been around for over 100 years, always with one goal in mind — helping small businesses compete, win, and succeed. We provide the technology, software and local business automation tools small business owners need to better manage their time, communicate with clients, and get paid, so they can take control of their business and be more successful.

We support businesses across the U.S. and our team members are located across the country, and internationally.  We operate as a work from anywhere company and believe this allows us to be more productive.

Culture is vital at Thryv because it shapes our identity and, therefore, our measurements for growth. We have an identified set of values that hold all of us accountable paving the way for our company success and our legacy. All of this helps us deliver results for our clients and creates success for our employees. At Thryv, making a positive impact within our team and in our local community is the reason we get out of bed every morning.

Thryv Core Values:

Client Devoted – Be humble with a servant mentality. Understand the uniqueness of each interaction while being flexible, knowledgeable, and genuine. Under Promise, Over Deliver – Deliver expectations and exceed them, have accountability, listen, and understand the ask. Act Like You Own the Place – Taking ownership and accountability in your day-to-day decisions empowers you to act like you own the place. Invest in our People – Hire people that are aligned with Thryv’s core values. Provide learning opportunities to enable all of us to adapt, belong, and create a lifelong career. DONE3 – Define what you say (Done), Do what you say (Done), Follow up and ensure completion (Done). Making $$ is a Byproduct of Helping People – Always be devoted to people, act with integrity. Think Long Term, Act with Passion & Integrity – Focus on making every interaction exceptional. Bring enthusiasm and devotion to every act.  This includes doing the right thing, even when no one is looking.  Think five years out or think for the long play.

Find out more at corporate.thryv.com/careers/

Belonging at Thryv

We believe in a work environment where all individuals are treated fairly and respectfully, have equal access to opportunities and resources, and can contribute fully to the organization’s success. We want our employees to feel a part of something big and we encourage the sharing of ideas and collaboration across the organization. 

We strive to ensure our work environment reflects diversity, fairness, and meritocracy. We believe all employees should have the opportunity to perform effectively in their position. We value every employee and the authenticity they bring to their role and to the organization. As a result, our employee policies and internal practices focus on ability and merit as the standards for success.

Requisition Detail and Process

This information indicates the general nature and level of work performed by employees in this job. It is not designed to contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. The duties and responsibilities in this job description may be subject to change at any time due to reasonable accommodation or other reasons.

The final job level offered may vary based on the applicant’s competencies and qualifications such as experience and education, and other job-related reasons.

Our Commitment to Equal Opportunity

Thryv is proud to provide equal employment opportunities to all employees and applicants, without regard to gender, color, race, religion, sexual orientation, national origin, citizenship, age, disability, veteran status, pregnancy, genetic information, or any characteristic protected by law. Thryv is committed to provide equal employment opportunities throughout the employment relationship including recruitment, hiring, discharge, compensation, benefits, discipline, development, and advancement or other aspects of employment.

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