The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

We are seeking a visionary and strategically minded Senior Manager, Brand to lead the development and execution of our global brand expression. This role will play a pivotal part in evolving and unifying the PayPal brand across markets and channels — driving the articulation of our brand purpose and how it comes to life everywhere.

Job Description:

Essential Responsibilities:

Develop and articulate clear objectives and brand marketing initiatives to deliver results and meet organizational goalsInfluence decision-making at the senior leadership levelPerform the most highly complex campaigns using brand strategy knowledge and performance analysis expertiseDevelop and deliver innovative strategies that promotes PayPal's brand values, products and services to target audiencesLead major business projects that fosters PayPal's brand loyalty and presence in the marketDesign, evaluate, and select process, product, and service improvements based on thorough understanding of business needs and industry trendsLead others to solve issues related to diverse marketing objectives

Minimum Qualifications:

Minimum of 12 years of relevant work experience and a Bachelor's degree or equivalent experience.

Preferred Qualification:

This role, under the guidance of the Senior Director of Brand Lead, will manage the day-to-day delivery and management of all brand efforts. As a steward of the brand, you will collaborate across marketing, product, design, and executive leadership to shape a cohesive and differentiated brand experience. This role requires a hybrid of strategic thinking and creative sensibility — someone who can translate complex business goals into compelling brand narratives and expressions. Ensuring projects are delivered on time and budget to the highest creative and brand standards and creative integrity. You’ll bring a strong mix of project management rigor and production expertise to optimize campaign delivery across multiple regions and formats.

Key ResponsibilitiesBrand Project Management:

Lead the development of brand positioning frameworks, audience segmentation, brand architecture, and naming strategies.

Partner with internal teams and agency collaborators to define and evolve our brand strategy globally and within key regions.

Translate business and marketing objectives into brand-driven strategies that deliver clear differentiation and emotional resonance.

Oversee development and governance of global brand identity systems, including visual design, typography, color, imagery, and iconography.

Ensure consistency and integrity across all touchpoints while allowing for creative flexibility and regional nuance.

Guide the evolution of the brand design system in partnership with internal designers and external creative agencies.

Lead definition and documentation of brand voice and tone guidelines in collaboration with marketing and content teams.

Support implementation across channels, ensuring alignment with brand personality and market needs.

Serve as a central liaison across marketing, design, product, and comms teams to champion brand best practices.

Act as an brand consultant — supporting teams with training, onboarding, and creative briefs to elevate brand fluency.

Collaborate closely with agency partners to deliver world-class brand experiences from concept to execution.

Help manage brand approval workflows and ensure timely reviews across leadership.

Production & Creative Operations:

Bring hands-on production expertise to ensure efficient workflows and accurate asset delivery are being met by external agencies.

Ensure agencies create campaign assets are meeting technical specifications, platform requirements, and U.S. market needs.

Collaborate with agency account and creative teams to manage creative reviews, feedback loops, and asset handoffs.

Uphold high standards of quality and brand consistency across all executions.

Manage backend production for digital, print, and CRM assets – including trafficking and QA, ensuring agreed leadership approvals have been adhered to.

Support asset management, usage rights tracking, and agreed archiving processes.

Qualifications

12+ years of experience in brand strategy, creative direction, or brand marketing — preferably in global organizations or design-led environments.

Deep expertise in brand identity, voice, naming, and integrated brand systems.

Proven success leading multidisciplinary brand teams or agencies.

Strong creative instincts and ability to bridge strategy and execution.

Exceptional communication, storytelling, and stakeholder management skills.

Experience working with senior leadership and cross-functional partners to influence brand direction.

Proficiency in brand documentation, design tools (Figma, Adobe Suite), and presentation development.

Comfortable navigating ambiguity, tight timelines, and complex organizational dynamics.

Passionate about building purposeful, emotionally resonant, and enduring brands.

Subsidiary:

PayPal

Travel Percent:

0

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PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.

The US national annual pay range for this role is $123,500 to $212,850

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam. To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us.

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion 

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.  In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

Belonging at PayPal: 

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.