Description

We are looking for an experienced, detail-oriented marketer to help drive customer engagement and deepen relationships within our Deposits Marketing team. This role plays a critical part in supporting marketing campaigns and communications that nurture and expand existing customer relationships.

As a Marketing Partner, you will lead the execution of integrated marketing initiatives focused on generating low cost deposits and deepening relationships within our Deposits business. This includes campaign management across direct mail, email, mobile app messaging, digital marketing (SEM, display, social), website updates, editorial content, and retail branch signage. You will collaborate closely with partners across Marketing, Product, Data & Analytics, Legal/Compliance, and Creative teams to ensure campaigns are executed on time, on budget, and with excellence.

This is a fast-paced, high-impact role that requires strong project management skills, attention to detail, and the ability to work collaboratively across teams to deliver results.

Key Responsibilities

Project Management & Communication

Collaborate with the marketing manager, internal teams, and agencies to manage project timelines and deliverablesProactively follow up with stakeholders to ensure progress and resolve roadblocksIdentify opportunities for improvements based on campaign learningsCommunicate updates clearly and keep teams aligned

Campaign Development & Execution

Support the development of creative assets, manage revisions, and ensure materials align with key messagesConduct quality checks across all campaign elements (proofs, previews, tracking links, etc.)Coordinate with Legal, Compliance, and business teams to review disclosures and marketing languageManage tracking link requests and web updatesOversee the handoff of final assets to partners and agencies

Direct Mail & Email Coordination

Work with data teams to develop and review mailing listsManage proofing process, data audits, and list reviews to ensure quality

Budget Management

Monitor campaign budgets to ensure media buys, expenses, and invoices align with planProcess budget adjustments and track moving funds requests

Required Skills & Experience

5-7 years of marketing experience, preferably in direct mail, email, or integrated campaign managementProven ability to manage projects with a sense of urgency and attention to detailStrong written and verbal communication skillsExperience collaborating across teams and managing multiple prioritiesFinancial services experience preferred (Deposits, Lending, or similar a plus)Familiarity with Agile marketing approaches is a plusProficiency in Microsoft Office (Word, Excel, PowerPoint); Adobe experience a plusStrong organizational skills and ability to manage details

Education: 

Bachelor’s degree required. 

Hours and Schedule:

Hours: 40

Schedule: M-F 8-5 Hybrid in Westwood MA office 4 days a week 1 day remote.

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Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.