Lansing, MI, 48915, USA
15 hours ago
Sr Marketing Partner
Description We are looking for an experienced, detail-oriented marketer to help drive customer engagement and deepen relationships within our Deposits Marketing team. This role plays a critical part in supporting marketing campaigns and communications that nurture and expand existing customer relationships. As a Marketing Partner, you will lead the execution of integrated marketing initiatives focused on generating low cost deposits and deepening relationships within our Deposits business. This includes campaign management across direct mail, email, mobile app messaging, digital marketing (SEM, display, social), website updates, editorial content, and retail branch signage. You will collaborate closely with partners across Marketing, Product, Data & Analytics, Legal/Compliance, and Creative teams to ensure campaigns are executed on time, on budget, and with excellence. This is a fast-paced, high-impact role that requires strong project management skills, attention to detail, and the ability to work collaboratively across teams to deliver results. Key Responsibilities Project Management & Communication + Collaborate with the marketing manager, internal teams, and agencies to manage project timelines and deliverables + Proactively follow up with stakeholders to ensure progress and resolve roadblocks + Identify opportunities for improvements based on campaign learnings + Communicate updates clearly and keep teams aligned Campaign Development & Execution + Support the development of creative assets, manage revisions, and ensure materials align with key messages + Conduct quality checks across all campaign elements (proofs, previews, tracking links, etc.) + Coordinate with Legal, Compliance, and business teams to review disclosures and marketing language + Manage tracking link requests and web updates + Oversee the handoff of final assets to partners and agencies Direct Mail & Email Coordination + Work with data teams to develop and review mailing lists + Manage proofing process, data audits, and list reviews to ensure quality Budget Management + Monitor campaign budgets to ensure media buys, expenses, and invoices align with plan + Process budget adjustments and track moving funds requests Required Skills & Experience + 5-7 years of marketing experience, preferably in direct mail, email, or integrated campaign management + Proven ability to manage projects with a sense of urgency and attention to detail + Strong written and verbal communication skills + Experience collaborating across teams and managing multiple priorities + Financial services experience preferred (Deposits, Lending, or similar a plus) + Familiarity with Agile marketing approaches is a plus + Proficiency in Microsoft Office (Word, Excel, PowerPoint); Adobe experience a plus + Strong organizational skills and ability to manage details   Education: + Bachelor’s degree required. Hours and Schedule: Hours: 40 Schedule: M-F 8-5 Hybrid in Westwood MA office 3 days a week 2 days remote. #LI-Citizens2 Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance. Equal Employment Opportunity Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability. Why Work for Us At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth Background Check Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.
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