Job Description Insight Global is looking for a Sr Marketing Manager to join a leading banking customer in downtown Toronto. This is a hybrid role and requires 3-4x/week on site. The Senior Marketing Manager will be responsible for strategic planning and execution of marketing initiatives to drive customer growth for the bank's self directed investment platform. This role will primarily focus on mass marketing and acquisition to support exciting strategic initiatives. • 35% Strategic planning • 50% Campaign & project management • 15% Reporting & insights Strategic Planning • Develop & implement strategic marketing plans to drive new customer acquisition with mass marketing tactics for the bank's self directed investment platform. • Collaborates closely with Digital Acquisition team and other marketing/internal partners to drive awareness, consideration, and conversion with clear KPIs and performance targets. • Understand competitor activity to inform go-to-market strategy including offer strategy • Analyze market trends, customer insights/analytics and campaign performance to inform strategy and maximize ROI. Campaign & Project Management • Oversee and support execution of integrated campaigns. Development of creative and media briefs, managing timelines, budgets and cross-functional collaboration with internal stakeholders & agency partners. • Impeccable attention to detail and result-oriented approach to campaign management, ensuring initiatives are delivered on time, on budget, and with strategic thought and intention. • Manages end to end structuring of marketing offers, performance tracking, strategy and ensures integration with customer lifecycle marketing initiatives. • Ensures all marketing programs are developed and executed in accordance with internal policies, procedures and standards, and external legal and regulatory requirements. • Broader work or accountabilities such as supporting CRM/lifecycle marketing may be assigned as needed. • Builds effective relationships with internal/external stakeholders and ensures alignment. Reporting & Insights • Designs and produces regular and ad-hoc reports, and dashboards. • Track, monitor and evaluate campaign activities, assessing impacts and making recommendations. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/. Skills and Requirements • 5 - 7 years of relevant marketing experience • Minimum of undergraduate degree in marketing, business, commerce, or a related discipline • Experience at a creative agency, or experience managing creative agencies • Knowledge of digital marketing • Ability to understand and distill technical requirements and translate into marketing strategies. • MBA in Marketing/Business/Financial Services preferred. null We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.