Purpose & Overall Relevance for the Department 

Generate market and competitor insights. Define methodologies, portfolio and frameworks for market and competitor insights. Synthesize business insights and provide support and recommendations for strategic projects and initiatives to advance the brand’s mission and objectives.

Key responsibilities:  

Market/Industry & Competitors Insights, Consumer insights Drive the team to become a world-class, insights-driven center of excellence that can help drive business strategy and action  Support and implement structures, tools and processes that improve the impact of market, competitor and biz insights to drive actions Consistently update reports, seek enhancements, and share insights with partners and teams Maintain and drive the usage of tools/methodologies and research guidelines/frameworks for research across organization Generate insights and consolidate research from across organization into single source of truth with the support of the team Provide business portfolio insights (channel, categories and markets) and recommendations Leverage country feedback to continuously improve business insights and identify opportunities/threats Support future business choices as well as train and coach users                         Help and drive implementation of business insights platforms                         Recommend and research new insight tools/methods and models regarding their organizational relevance                         Previous experience in working with third parties.  Reporting Provide clear, concise, and actionable recommendations by drawing out key insights from in-depth, complex data sources and reporting these to various internal stakeholders  Generate and update monthly/quarterly reports on time to be delivered to key stakeholders across the region  Support of business development and analytics community  Consult the global community of market intelligence/business development or consumer insights analysts embedded in the market, and ensure define consistent methodologies, approaches, processes and KPIs and metrics across the region  Go beyond and also connect Market Intelligence insights with other teams (Strategy planning, execution, Brand Insights, Finance and others) to push the organization triggering strategic initiatives Work closely with othe analysts around the market and make them highly effective and self-sufficient in the usage of the market intelligence analytics tool  Develop and nurture a MI network, both within and outside of adidas, to ensure that best practices and innovations are disseminated across the company   Present and promote results and insights to adidas colleagues at all levels, including senior stakeholders    Knowledge, Skills, and Abilities: Leadership, problem-solving and decision-making abilities Someone who considers quality, accuracy and attention to detail as critical   Excellent in Excel and PowerPoint   Strong presentation skills  Good interpersonal skills   Very strong statistical expertise   Strong market and industry awareness   Experience of reporting tools such as Power BI Experience in other industry tools/suppliers such as data.ai, similarweb, Euromonitor and other is a plus Proven team player that can collaborate across functions and organizations   Ability to develop influential and collaborative relationships  High resilience and solution-oriented attitude  

Requisite Education and Experience / Minimum Qualifications:  

5+ years’ marketing intelligence experience University Degree (e.g. in Business, Marketing, Economics, Econometrics, International Management and numeric/statistical discipline)  Proven experience of cross-functional and collaborative working (matrix organization) Works at ease on all hierarchy levels Fluency in English (written and verbal), working spanish