We are looking for an experienced strategic and execution-driven Senior Manager to lead our product marketing efforts across our B2B eCommerce and supply chain portfolio—including Fulfillment, eCommerce Platforms, Transportation & Logistics, and Advertising solutions. This role is pivotal in defining our go-to-market strategy, driving customer and market insights, identifying target segments, informing our product roadmap, and enabling cross-functional teams to deliver high-impact solutions that help our B2B customers grow and scale their businesses.

This leader will manage a high-performing team responsible for merchant insights, market segmentation, product insights based on customer and 3rd party sources, product positioning, target market messaging, product launch and subsequent upsell. You will serve as the connective tissue between product, sales, marketing and customer success—ensuring our offerings resonate with target customers, existing customers and meet market needs. You will also work with the international business teams to help provide insights to help prioritize product development across global territories.

Key job responsibilities
- Lead and develop a team of product marketers supporting a portfolio of B2B products in eCommerce, multi-channel fulfillment, end to end fulfillment, transportation & logistics and traffic generating advertising products.
- Drive deep merchant and market insights through internal and external research, surveys and customer engagement to inform product roadmaps and GTM strategies.
- Partner with Product, Sales, and Customer Success teams to define ideal customer profiles, buyer personas, and key segmentation strategies.
- Craft compelling product positioning, messaging, and value propositions tailored to decision-makers and users across industries.
- Manage, coach and develop a team of cross product PMM’s; driving successful outcomes through clear team goals.
- Develop go-to-market strategies for new products and features, including competitive analysis, pricing input and launch planning.
- Work with enablement to create sales materials, including pitch decks, competitive analysis, one-pagers and training resources.
- Partner with CS and marketing teams to drive upsell opportunities, product adoption and customer engagement campaigns.
- Monitor industry trends, competitor movements, and customer behavior to adjust messaging and GTM strategy in real-time.
- Track and report on product marketing KPIs (e.g., adoption rates, campaign performance, win/loss insights) on a weekly, monthly and quarterly basis.


A day in the life
You will partner on a day to day basis with both team partners such as product management, sales and marketing, as well as similar cross service teams in fulfillment, transportation and logistics to identify key target segments based on learnings from 1st party and 3rd party sources. The PMM's will then support building out value props, differentiators, messaging guides to support the sales and marketing campaigns that will drive merchant and shopper adoption.

About the team
Buy with Prime (BwP) and Multi-Channel Fulfillment (MCF) are helping people reimagine the way they shop….wherever they do! Our vision is to enable every entrepreneur in the world to reach every customer in the world through every channel they can imagine. Buy with Prime (BwP) is a new way to extend Prime shopping benefits—including fast, free shipping, a seamless checkout experience, and free returns—to merchants’ own online stores, ultimately increasing selection for Prime members.

Multi-Channel Fulfillment (MCF) aims to enable organizations across the world with reliable, cost effective, and flexible end-to-end eCommerce fulfillment solutions in order to help them scale, succeed, and offer best in class experiences to their customers. MCF represents the core fulfillment capability of Buy with Prime (BwP), a new business initiative for Amazon.