Company Description
For over 100 years, BlueScope continues to build on our reputation of quality brands and products, leading technology and a customer-first spirit. Through our global brands, we are one of the largest manufacturers of building solutions in the world. Our diverse, bright and inspired workforce is committed to bettering the communities we serve through breakthrough thinking and innovations. Your goals, ideas and perspective can help shape our future – we look forward to hearing them!   

For over 100 years, BlueScope continues to build on our reputation of quality brands and products, leading technology and a customer-first spirit. Through our global brands, we are one of the largest manufacturers of building solutions in the world. Our diverse, bright and inspired workforce is committed to bettering the communities we serve through breakthrough thinking and innovations. Your goals, ideas and perspective can help shape our future – we look forward to hearing them!  
 

We're on an exciting journey to redefine Digital Marketing at BlueScope Buildings North America (BBNA), actively expanding our digital capabilities to propel business growth. In this role, you’ll become an integral part of our fast-growing team—a close-knit group of passionate marketers who not only love what they do but also thrive on collective success. If you're passionate about marketing and technology, and want to contribute to something substantial, this role could be the perfect opportunity for you.

ROLE OUTLINE

The Sr Manager, Marketing Operations & Technology is a strategic leader who governs BBNA’s full digital marketing ecosystem—enabling our team with the platforms, processes, and data to operate with excellence. This multifaceted role leads our MarTech strategy, manages the performance and evolution of our websites, and shapes the marketing lead management strategy in partnership with Sales, IT, and analytics partners. This includes defining scoring models, lead handoff and routing processes, and full-funnel tracking from MQL to opportunity.
 

As the operational backbone of the marketing department, this role drives the development of scalable workflows and agile processes—owning department-wide project management systems while working across teams to improve visibility, velocity, and executional consistency.
 

This role plays a central part in BBNA’s broader digital transformation. The selected candidate will lead the implementation of a new enterprise-level technology stack—including Adobe Assets (DAM), Adobe Sites (CMS), and Marketo—ensuring the platforms are scalable and aligned with our customer experience, content governance, and campaign needs.
 

The ideal candidate brings a systems mindset, strong leadership skills, and a collaborative spirit. They will lead a growing team of specialists across marketing automation, platform operations, and project management, while representing BBNA in global forums and aligning with enterprise governance standards.

Key Focus Areas

Marketing Technology & Platform Governance

Serve as product owner for BBNA's marketing technology stack: Adobe Experience Cloud (Assets, Marketo, Target, Sites), Workfront, and related toolsLead platform strategy, integration, renewal cycles, and utilization planningCollaborate with cross-functional teams to identify needs, gather requirements, prioritize initiatives, and ensure successful implementation of marketing technology projectsWork closely with Sales, Operations, IT, the global marketing team, and other key stakeholders to support marketing technologies and Salesforce-related initiativesEnsure marketing platforms are equipped with the right tools for data capture, compliance, and integration with other business systems; evaluate tech debt and emerging tools to improve efficiencyManage BBNA branded websites (internal & external) as digital products, overseeing the product roadmap to continually enhance and evolve the user experience. Evaluate site performance and drop-off points, and partner with channel/segment/demand marketing, IT, and outside vendors to set strategic goals, manage stakeholder expectations, and execute on time and on budgetSupport digital production efforts, executing web content updates within the CMS and integrating SEO strategy into BBNA.com experiences to ensure consistent, high-quality execution across our digital ecosystemServe as BBNA’s lead representative to BlueScope’s Global Design Council, ensuring consistent governance, platform adoption, and alignment to enterprise-wide technology, experience standards, and strategic priorities. Collaborate closely with global partners on platform rollouts and roadmaps

Process & Project Management

Lead the development and rollout of core marketing processes that drive clarity, efficiency, and accountability across the full range of marketing functions—including campaign planning, content development, digital operations, analytics, and day-to-day team workflowsOversee department-wide project management through Workfront and teamwide collaboration toolsEstablish intake and prioritization models that support balanced resource planning and transparency for stakeholdersChampion change management to drive tool and process adoption across regional and global teams

Marketing Automation & Lead Management

Own the strategy and execution of BBNA’s marketing automation programs using Marketo, including nurture campaigns, segmentation, scoring, and operational workflowsDefine and govern marketing lead management processes, partnering with Sales, IT, and the Digital Demand Center on MQL/SQL definitions, scoring models, routing, and opportunity trackingEnsure platform compliance with privacy and data regulations (GDPR, CCPA, etc.) and conduct regular audits to maintain high-quality data practicesCollaborate cross-functionally to optimize full-funnel visibility and campaign attribution, supporting performance reporting and insight delivery across the buyer journey

Team Leadership

Directly manage a team of specialists across marketing automation, platform administration, and project managementProvide ongoing coaching and performance management, setting a high standard of ownership, agility, and customer-centricityManage agency and vendor partners to augment delivery capacity and support ongoing optimization.
Foundational Experience

We are looking for a strategic, systems-oriented leader with deep experience in marketing operations, technology, and cross-functional program management. The ideal candidate will bring a demonstrated ability to scale marketing platforms and processes in a B2B organization, and to collaborate confidently across all functions.

Required Qualifications & Experience: To be considered for this position, you must possess the following qualifications:

Bachelor’s Degree in Marketing, Business, Technology, or related field9+ years of experience in marketing operations, digital platform management, or related roles5+ years leading teams and cross-functional projects in complex B2B environmentsProven experience leading marketing technology ecosystems (Adobe Experience Cloud, Salesforce, etc.)Experience managing website ecosystems and content workflowsExperience creating and optimizing lead management frameworks across marketing and sales systemsStrong understanding of GDPR, CAN-SPAM, and global compliance regulationsProven ability to build cross-functional alignment, drive organizational change, and lead vendor partnerships

Desired Qualifications: To be considered an ideal candidate, you should possess some or all of the following qualifications:

Adobe Experience Cloud experience / certifications a plusExperience working in global or matrixed organizationsFamiliarity with channel marketing, builder/dealer models, or distributed sales organizationsStrong data acumen and understanding of marketing performance analytics
Skills and Abilities

At BlueScope we believe in investing in our employees through our Leading at BlueScope Attributes.  Below are attributes that will key to your success at BlueScope:

Driver of Future Readiness: Shapes direction and platform strategies to ensure scalability and long-term valueChange Facilitator – Models continual improvement; seizes opportunities to adapt; is optimistic about change and motivates others in the change journeyResults Achiever – Delivers against continually higher levels of performance; strives for constant improvement; looks for ways to work smarter; pushes forward despite ambiguityLeader of People and Teams – Clarifies purpose; builds team identity and spirit; inspires team members to work together; is fair, transparent, and thoughtful about othersWork EnvironmentHybrid – Kansas City based preferredBlueScope embraces flexible working arrangements where possible and mutually agreed.

Additional Information
The preceding job responsibilities and tasks were designed to indicate the general nature and level of work performed by associates in this job.  It is not designed to contain or be interpreted as a comprehensive inventory of all job duties and responsibilities required of associates assigned to this job.  Associates may be required to perform other duties as assigned.  Additional job competencies, individual goals, and performance measurements are set at the department level.

The benefits are just as rewarding as the work at BlueScope.  To support our goal, we offer a total compensation plan and an outstanding benefits package that includes health insurance, life insurance, short and long term disability, paid time off, and retirement. 

EEO: Employer/M/F/Disabled/Protected Veteran

BlueScope is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status, as a protected veteran, among other things, or status as a qualified individual with disability.