About the Position

At Thryv, we’re a team that lives by teamwork. However, it’s not the work that drives us, it’s the respect, trust, and care for each other that defines us as a team. We’re a diverse community of trendsetters who do our best work in a fun, relaxed environment. Technology never stops evolving and neither do we. We’re always looking for the best and brightest team players to join us.

We are seeking a strategic and detail-oriented GTM Strategy & Effectiveness Manager to document and refine the training requirements, tools, and processes that empower our sales teams to execute high-impact sales plays. This role is responsible for ensuring that sales representatives and managers have clear, actionable guidance for executing sales plays and for testing, optimizing, and documenting the tools used to track their effectiveness.

This role is highly cross-functional, collaborating with Sales, Marketing, Revenue Operations, and Product to equip our sales teams with the right knowledge, resources, and technology essential to driving revenue growth. This role is ideal for someone passionate about enabling sales success through structured processes, innovative technology, and training. If you're excited about optimizing sales effectiveness through well-documented strategies and tools, we would love to hear from you.

Responsibilities

Drives the implementation and success of sales tools and plays. Owns sales play documentation and enablement. Develops game plans that ensure clear understanding of sales plays and partners with sales training and effectiveness coaches to ensure the enablement of sales plays and tools. Responsible for building presentations for kick-offs, rollouts, and ongoing updates to sales plays and tool enhancements. Measures the effectiveness of sales tools by soliciting feedback from sales reps and leaders and helps provide resolution for pain points, either through education or enhancements to technology. Partners with the Data Innovation & Insights team to define and develop adoption metrics. Uses metrics to ensure sales leaders and reps are using tools and sales plays effectively, and guarantees sales teams are trained on tools and best practices for execution. Provides ongoing support for sales tools, plays, and cadences through the creation and maintenance of support channels that complement the solution center and provide quick, accessible answers to sales leaders’ and reps’ educational questions. Collaborates cross-functionally with sales teams and Learning & Development to optimize the effectiveness of sales plays and ensure their rollout and incorporation into ongoing trainings. Regularly collects feedback from sales teams to improve and optimize sales plays. Partners with sales effectiveness coaches to ensure SARs and new hires are implementing best practices for sales tools and cadences. Maintains a central repository of sales plays, tools, and best practices to ensure consistent execution across teams.

 

Who We’re Looking For

Bachelor's degree (or international equivalent) or equivalent experience, required. 5+ years of related experience, required. Experience in Sales Enablement, Sales Operations, GTM Strategy, or a related field, required. 9+ years of related experience, preferred. Experience developing and rolling out sales playbooks, preferred. Experience in instructional design or training development, preferred. Experience with sales performance analytics and dashboards, preferred. Strong understanding of sales methodologies and the sales process. Experience using CRM systems (e.g., Salesforce, HubSpot) and sales enablement tools (e.g., Outreach, Salesloft, Gong). Demonstrated expertise in creating high-quality documentation and content. Skilled at analyzing sales performance data and translating insights to drive actionable improvements. Strong collaboration and communication skills with experience effectively working across various departments. Experience working in B2B sales environments, preferably in SaaS, technology, or service-based industries. Ability to travel less than 5% of the time. Must be 18 years of age or older. Must successfully complete pre-employment screening process, as required. Must successfully complete any required training or orientation courses, as needed.

What We Offer

Life requires balance, so we provide benefits around health and wellness, continued education, and work/life balance to help you live your best life when you’re working…and when you’re not.

Work from anywhere – Thryv is a Remote First company! Competitive medical, dental, and vision plans, plus a wellness program with added incentives 401(k) savings plan with company match and employee stock purchase plan Continuing education benefits with tuition assistance programs One week of paid time off at the end of the year, in addition to our standard paid time off policy.

Who We Are

At Thryv, we’re a team fiercely devoted to the success of local businesses. We’ve been around for over 100 years, always with one goal in mind — helping small businesses compete, win, and succeed. We provide the technology, software and local business automation tools small business owners need to better manage their time, communicate with clients, and get paid, so they can take control of their business and be more successful.

We support businesses across the U.S. and our team members are located across the country, and internationally.  We operate as a work from anywhere company and believe this allows us to be more productive.

Culture is vital at Thryv because it shapes our identity and, therefore, our measurements for growth. We have an identified set of values that hold all of us accountable paving the way for our company success and our legacy. All of this helps us deliver results for our clients and creates success for our employees. At Thryv, making a positive impact within our team and in our local community is the reason we get out of bed every morning.

Thryv Core Values:

Client Devoted – Be humble with a servant mentality. Understand the uniqueness of each interaction while being flexible, knowledgeable, and genuine. Under Promise, Over Deliver – Deliver expectations and exceed them, have accountability, listen, and understand the ask. Act Like You Own the Place – Taking ownership and accountability in your day-to-day decisions empowers you to act like you own the place. Invest in our People – Hire people that are aligned with Thryv’s core values. Provide learning opportunities to enable all of us to adapt, belong, and create a lifelong career. DONE3 – Define what you say (Done), Do what you say (Done), Follow up and ensure completion (Done). Making $$ is a Byproduct of Helping People – Always be devoted to people, act with integrity. Think Long Term, Act with Passion & Integrity – Focus on making every interaction exceptional. Bring enthusiasm and devotion to every act.  This includes doing the right thing, even when no one is looking.  Think five years out or think for the long play.

Find out more at corporate.thryv.com/careers/

Belonging at Thryv

We believe in a work environment where all individuals are treated fairly and respectfully, have equal access to opportunities and resources, and can contribute fully to the organization’s success. We want our employees to feel a part of something big and we encourage the sharing of ideas and collaboration across the organization. 

We strive to ensure our work environment reflects diversity, fairness, and meritocracy. We believe all employees should have the opportunity to perform effectively in their position. We value every employee and the authenticity they bring to their role and to the organization. As a result, our employee policies and internal practices focus on ability and merit as the standards for success.

Requisition Detail and Process

This information indicates the general nature and level of work performed by employees in this job. It is not designed to contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. The duties and responsibilities in this job description may be subject to change at any time due to reasonable accommodation or other reasons.

The final job level offered may vary based on the applicant’s competencies and qualifications such as experience and education, and other job-related reasons.

Our Commitment to Equal Opportunity

Thryv is proud to provide equal employment opportunities to all employees and applicants, without regard to gender, color, race, religion, sexual orientation, national origin, citizenship, age, disability, veteran status, pregnancy, genetic information, or any characteristic protected by law. Thryv is committed to provide equal employment opportunities throughout the employment relationship including recruitment, hiring, discharge, compensation, benefits, discipline, development, and advancement or other aspects of employment.

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