The Senior Director of Product Marketing holds a critical role in shaping and implementing the Red Bull U.S. Product Marketing strategy, a key component of the broader Red Bull U.S. Brand Marketing business plan. This position is responsible for transforming consumer, category, and cultural insights into effective strategies that enhance brand relevance, expand market presence, and drive business growth.

In this role, you will lead and inspire cross-functional teams to create and execute impactful, insight-driven brand marketing campaigns that deeply resonate with consumers and deliver tangible business outcomes. From developing campaign strategies and engaging activations to bringing integrated programs to fruition across multiple channels and platforms, you will ensure that every initiative aligns with our brand identity and delivers a cohesive and memorable consumer experience.

As a vital member of the Red Bull U.S. Brand Marketing leadership team, you will help shape national, regional, and customer-specific marketing strategies, influence go-to-market plans across various channels, and collaborate strategically with On-Premise and Off-Premise Sales, Marketing, Media, Shopper, and Regional teams. This role demands a unique combination of strategic vision, creative innovation, and operational expertise, tailored for a results-focused marketer with a strong understanding of consumer behavior, brand development, and omnichannel engagement.