The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

PayPal is seeking a bold, visionary, and strategic creative leader to serve as Senior Director, Global Brand. This is a defining role at the helm of PayPal’s global brand—owning and evolving our voice, tone, identity, and behavior across every consumer and business touchpoint. You will be responsible for shaping the company’s brand strategy, guiding its global expression, and delivering breakthrough creative that fuels awareness, affinity, and growth.

Job Description:

Essential Responsibilities:

Develop and articulate a clear, compelling vision and strategy focused on enhancing PayPal's marketing strategy and brand identity that inspires othersOversee and direct the development of creative strategies, content programs and campaigns with direct impact on PayPal revenue, expense, budget, and growthNegotiate with and influence the decision-making of senior internal and external executives and decision-makersCreate operational and strategic objectives and plans for fostering brand loyalty using domain knowledge and extensive expertiseProvide guidance to critical cross-functional and cross-organizational teams focused on business transformation across PayPalIdentify and resolve strategic problems or issues by developing new or innovative solutions

Minimum Qualifications:

Minimum of 18 years of relevant work experience and a Bachelor's degree or equivalent experience.

Preferred Qualification:

As the steward of PayPal’s brand, you will lead cross-functional creative and brand teams, align stakeholders across the business, and deliver consistent, high-impact storytelling that reflects our values, drives business performance, and positions PayPal as a category leader in the global fintech landscape.

Key ResponsibilitiesBrand Strategy & Identity Leadership

Lead the development and global implementation of PayPal’s brand strategy—rooted in customer insight, competitive positioning, and company vision.

Own and evolve the brand’s core elements: voice, tone, behavior, narrative, naming, architecture, and design systems—ensuring alignment across geographies, channels, and audiences.

Drive brand governance and brand architecture across PayPal’s product and services portfolio, balancing consistency with local and cultural relevance.

Creative Leadership & Brand Expression

Set the creative vision and define the bar for excellence in PayPal’s brand storytelling, advertising, and communications.

Inspire internal and external creative teams to deliver bold, emotionally resonant work across integrated campaigns, content, and experiences.

Champion the use of design, language, and digital innovation to bring the brand to life across every customer interaction.

Integrated Campaign Development

Architect and launch cross-functional, insight-led global campaigns that drive measurable brand and business outcomes.

Ensure brand marketing and product marketing are seamlessly aligned, with cohesive narratives spanning paid, owned, earned, and in-product channels.

Optimize go-to-market strategies in collaboration with media, performance marketing, and regional teams.

Cross-Functional Brand Stewardship

Collaborate closely with Product, Communications, Customer Experience, and Executive Leadership to embed brand thinking across the organization.

Guide consistent implementation of brand voice and standards across web, app, CRM, service, and partner experiences.

Consumer Insight & Brand Performance

Leverage brand health metrics, market research, and cultural intelligence to identify new opportunities and guide strategic decision-making.

Develop and present actionable performance insights to executive leadership; iterate creative strategies based on results.

Team Leadership & Culture Building

Build, lead, and mentor a high-performing global brand and creative team—cultivating a culture of creativity, curiosity, innovation, and accountability.

Promote creative experimentation and continuous improvement, supported by strong operational rigor.

Innovation & Future-Forward Thinking

Bring a forward-looking perspective to brand building, actively exploring emerging platforms, AI technologies, and digital tools to scale creative impact.

Identify ways to leverage AI to increase creative effectiveness, enhance storytelling, and streamline workflows.

Qualifications

14+ years of progressive experience in global brand strategy, marketing, and creative leadership within high-growth or Fortune 500 organizations.

7+ years in senior leadership roles managing multidisciplinary brand, design, and creative teams.

Demonstrated success driving brand transformation and leading large-scale global brand campaigns with quantifiable impact.

Expertise in brand positioning, narrative development, identity systems, tone of voice, and integrated marketing strategy.

Strong executive presence and influence, with the ability to align diverse stakeholders and present confidently at the C-level.

Deep understanding of consumer research, brand health tracking, and campaign analytics.

Passion for creativity, innovation, and culture—with a demonstrated ability to leverage AI and emerging technology to elevate brand effectiveness and efficiency.

Experience in fintech, technology, lifestyle, or other consumer-driven global industries strongly preferred.

Subsidiary:

PayPal

Travel Percent:

0

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PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.

The US national annual pay range for this role is $188,000 to $323,950

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam. To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us.

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion 

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.  In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

Belonging at PayPal: 

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.