Sr Brand Manager
Abbott
This role will require skill management in managing HCP and ethical/medical marketing. Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.
**MAIN RESPONSIBILITIES**
+ Marketing Campaign: Design and execute integrated marketing communication plans and marketing campaign to educate healthcare professional regarding brand messages
+ **Collaboration** : Build a network within the healthcare industry to stay informed of best practices and emerging trends. Work with cross-functional teams to achieve shared objectives
+ **Performance Monitoring** : Monitor and report on the performance of marketing initiatives and its implementation in ethical channel
+ **Compliance** : Understanding Regulatory Requirements, Keep up to date with relevant healthcare regulations. Ensure all marketing activities are well-documented and compliant with regulations. Establish approval processes for marketing campaigns to ensure they meet compliance standards.
+ Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.
+ Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.
+ Monitor, analyze, and evaluate brand performance and HCP/customer feedback to generate new product ideas.
+ Identify product/service changes to meet customer/HCP needs.
+ Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.
+ Prepare, manage, evaluate budgets
**REQUIREMENTS**
+ Minimum Bachelor's degree in Marketing/Business or a related field
+ 7 years' experience in a managerial level, Brand Manager/Senior Brand Manager
+ Experience at medical/ ethical marketing activities.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
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