Shanghai, CHN
17 hours ago
(Sr) Brand Manager
**KEY ACCOUNTABILITIES:** Product portfolio + Develop strategies for the product, set objectives and propose budget + Long Range Plan (LRP) (10 years) + Marketing Plan (annual) + Supply and channel management + Implement, monitor and control the marketing plan to modify / adapt the marketing mix of activities to achieve sales objectives + KOL management + Set up product training for sales force + Responsibility of A&P Management / co-ordination + Implement marketing plans and take actions accordingly + Make sure to get external endorsement for the product + Manage the budget within agreed limits + Work closely with medical, market access, marketing research, sales, regulatory affairs, manufacturing and external agencies in the development of products strategies and implementation + Make sure the sales force get correct, sufficient and updated knowledge about the product and external environment + Collaborate with local marketing and sales colleagues Market Intelligence + Maintain competitive and health care environment knowledge + Keep close contact with Key Opinion Leaders (KOL) and update relevant information + Planning and implementation of marketing strategy for the respective products **JOB-HOLDER ENTRY REQUIREMENTS:** **Education:** + Bachelor’s degree or above + Major in medical or related medicine science + MBA is a plus **Experience & knowledge:** + At least 3-5 years experience in the pharmaceutical industry + Experience in multinational company is preferred + Project management and event planning/execution skill **Core competencies:** + Good level of English language (spoken/written) + Great communication skill + Self-starter, proactive and independent attitude + Analytical, logical thinking + Team work spirit **Pursue** **_progress_** **, discover** **_extraordinary_** Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people. At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity. Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) ! Global Terms & Conditions and Data Privacy Statement (https://www.sanofi.com/en/careers/global-terms-and-conditions/) Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions. With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe. Discover more about us visiting www.sanofi.com or via our movie We are Sanofi (https://youtu.be/96EwNjb1TLo) As an organization, we change the practice of medicine; reinvent the way we work; and enable people to be their best versions in career and life. We are constantly moving and growing, making sure our people grow with us. Our working environment helps us build a dynamic and inclusive workplace operating on trust and respect and allows employees to live the life they want to live. All in for Diversity, Equity and Inclusion at Sanofi - YouTube (http://www.youtube.com/watch?v=SkpDBZ-CJKw&t=2s)
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