Job Description :

Job Title : Senior Brand Manager, Diageo Canada - Scotch

About us:

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future!

Join us to create a career worth celebrating!

About the function: Marketing

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

About the role:

Do you want to be part of turning some of the world’s largest spirits brands into the most culturally powerful brands in Canada today? Do you have an equal thirst for delivering bold business growth and marketing with creative excellence?

If so, we are looking for a Senior Brand Manager to lead the strategic agenda for our world-class portfolio of brands.

We’re proud of how far we’ve come—but we’re just getting started. We’re on a mission to recruit the next generation of LDA consumers by deeply understanding the motivations, behaviors, and lived experiences of the diverse Canadian consumer. And we’re doing this while continuing to nurture and strengthen our loyal consumer base to drive sustainable, profitable growth.

In short, we need a senior brand leader who is as curious as they are commercially sharp. Someone who’s creatively brave, strategically grounded, and energizing to work with. You know when to challenge the status quo and when to double down, and you bring a rare blend of instinct, agility, and accountability to everything you do.

As marketers at Diageo, we thirst for greatness. We lead the future of some of the world’s most admired brands. Brands built by entrepreneurs, philanthropists, and strategic pioneers. We stand on the shoulders of giants and strive to become the next generation of bold brand builders. We hold ourselves and each other to the highest standards and celebrate when we break through.

Are you ready to build a legacy worthy of our founders—and take risks in the pursuit of greatness? If so, the Senior Brand Manager role on our Canadian team may be the opportunity for you.

Purpose of Role

Lead a portfolio of world-class brands in Canada to exceed business goals, deliver industry-defining marketing, and recruit the next generation of consumers—building brands that don’t just compete in the category but transcend it.

Role Responsibilities:

Own a long-term vision for a key category, setting the strategic roadmap to elevate Diageo Canada’s leadership and impactDefine a 5-year ambition for brand contribution, volume mix, and category growthLead annual marketing business plans and long-term brand strategy, rooted in consumer, customer, and shopper insightDrive best-in-class, integrated marketing programs across media, trade, digital, and experiential through strong agency leadershipChampion the portfolio internally and externally—energizing teams and inspiring commercial focus on these high-potential brandsPartner with Innovation to bring new formats and platforms to life that fuel long-term brand equity and growthBe performance-obsessed, deeply understanding the business to course-correct and seize growth opportunities in real timeEnsure brands are deeply embedded in culture and connected with the right consumer cohortsBalance strategic clarity with operational excellence, overseeing performance, budgets, and activation across channelsBuild strong cross-functional and global partnerships, navigating complexity with confidence

Key Functional & Leadership Capabilities

Leadership

Be the portfolio’s #1 cheerleader — bringing energy, belief, and bold ambitionDrive innovation and experimentation—test and learn, iterate, and scale what worksAre dedicated to consumer understanding—fueling the creation of brands that matterMake ideas happen—powerful decks alone won’t get the job doneStay optimistic and solutions-focused in the face of ambiguity or changeSet the standard for performance, pace, and passion

Strategy

Set a bold, long-term vision for the portfolioBuild and manage brand architecture that aligns with the broader Diageo strategyLead and influence annual MBP developmentDefine brand positioning, purpose, and target audiences with clarityLeverage Diageo’s data ecosystem to drive smart, actionable decisionsEffectively juggle multiple priorities and projects in a fast-paced environment

Creative

Lead the development of breakthrough communications across ATL and BTLApply deep consumer insight to fuel creative excellence and marketing effectiveness

Media

Lead media investments with an Return On Investment and innovation mindsetBring in-culture thinking to every media decision—understanding how Canadians connect today

Commercial

Have commercial acumen that builds trust and alignment with regional trade teamsInterpret performance with clarity, framing the “so what” and next steps

Manage People for Success

A motivating, collaborative leader who knows how to influence across teamsExperienced in developing and mentoring junior talentBuilds strong internal networks and champions others' success

Soft Skills

Welcomes different working styles, cultural backgrounds, and perspectivesThrives in team-first environmentsBuilds bridges, not walls, across departments and disciplinesLeads with purpose—embodying our ambition to Celebrate Life, Every Day, EverywhereContributes to our bold ambition to grow Canada and reshape the industry

Experience/skills required:

Undergraduate degree in Business or Communications6–10 years in a brand management rolePrior experience in beverage alcohol or another highly regulated category is an assetTrack record of managing and developing high-performing teams

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

Downtown Toronto

Additional Locations :

Job Posting Start Date :

2025-07-16

Salary Range:

Minimum Salary:

$90750

Maximum Salary:

$151250

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others.  (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.)  The salary range displayed is the salary range for the role’s primary location.